Deckers Brands Marketing Executive - HK

% OF TIME

(optional)

DUTIES AND RESPONSIBILITIES

25%

Build up and manage running community - Races

• Develop the execution plan of brand / product placement in races, marathons, trail runs, triathlons, etc.; include but not limited to, brand logos , products on foot, onsite materials productions , GWPs , Social posts etc.

• Manage the execution and event agency management to ensure the execution of the plan and implement project timelines

• Support the Assistant Marketing Manager in larger events, such as UTMB , , major city Marathons ,etc.; including but not limited to sponsorship partner exploration, co-ordination with organisers and venue design, setup, on-site support, sales support, as well as data base collecting from event, and prepare review reports

35%

Build up and manage running community - Grassroots and Retail Orientated

• Build up the grassroots running programs plan through Run Clubs, Retail Product Trial initiatives according to annual / seasonal GTM, local race calendar, social topics, etc.;
• Manage the agency in daily operation, including budget plan, materials production, onsite operation , runners’ social WOM management ,etc,.;
• Look for Co-branding, cross- industry, cross activity opportunities in HOKA grassroots, to further expand the runners’ base and to bring new fresh content / experience to runners;
• Manage execution of Grassroot initiatives Master Class series and Brand alliance initiatives

25%

Retail Marketing

• Execute Brand Refresh in Retail in co-ordination with design agency and Retail accounts.
• Ensure implementation of the Branded walls in retail accounts and product launches as per brand guidelines

15%

Support the Elite Team

• Prepare a seeding list every season
• Order seeding samples per season and maintain inventory
• Provide daily support, including the product seeding, major races onsite support product / race / training feedback discussion, etc.;
• Introduce new products to the athletes through product trials, working closely with the Merchandising team, share athlete feedback wrt product trials
• Co-ordinate travel to races, press interviews etc as required
• Scout for new talent, influencers and up-coming athletes, seek for proper candidate athletes to present HOKA, or to be the included in HOKA Elite Team

QUALIFICATIONS

Education & Any Certifications Required

University degree or above.

good Cantonese and English written skills.

Year(s) of Experience & Background Required

Minimum 3 years of Event Management experience

Functional & Technical Competencies

- Event agency background, with experience to implement event/campaign/project for Sporting goods brands in Hongkong

- Experience in sports brand marketing is highly preferred; - Experience in sports event planning, execution & results tracking a must

- Passion in outdoor or sports is a must, if in running will be a plus;

- Personal connection in sports/outdoor industry with race sponsors, medias, runners, community etc;

- Travel may be required (at least once a quarter)

- Presentation and Report writing skills required in Oral and Written, Chinese and basic English is required;

- Energetic and ability to adapt to a fast-paced environment