Deckers Brands Customer Engagement & Loyalty Associate

【業務内容】

20% Customer Communication Design

• Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives. • Define audiences for each campaign to maximize engagement. • Leverage customer data to develop personalized experience. • Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior.

35% Email Marketing

• Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team. • Build relevant audience for each campaign in Cordial. • Responsible for forecasting and tracking KPIs for email channel.

25% LINE Messaging

• Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal brand marketing team. • Build relevant audience for each campaign in Amperity. • Responsible for forecasting and tracking KPIs for LINE messaging.

20% Data Management & Reporting

• Analyze CRM campaign performance data and drive improvements through scalable strategies.

• Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items. • Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.

副業禁止