Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

My H&M Story: Erica Hebert, Flagship Store Manager

BoF sits down with Erica Hebert to discover how H&M "develops people through their own drive and ambition."

The author has shared a YouTube video.

You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

By
  • BoF Team
Supported by:
Article Sponsor

NEW YORK, United States — In a new video series developed in partnership with H&M, BoF discovers why the retailer identifies itself as The Place of Possible, and how it is seeking to drive growth by investing in people and empowering their potential. In part one of My Place of Possible, BoF sits down with Store Manager, Erica Hebert, to hear how H&M "develops people through their own drive and ambition and allows them to take charge of ideas and move them forward."

To find out more about H&M, or to view available job opportunities, click here.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Paris Day 6: Strategy or Intuition?

From Junya Watanabe and Celine to Hermès and Balenciaga, a duel between instinct and planning played out on the runways on the sixth day of Paris fashion week, writes Angelo Flacccavento.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON