Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

BoF LIVE: The Future of Buying

As the pandemic has remodelled the retail landscape, buyers have found different ways to operate in the digital-focused era while utilising data to look beyond just demographics and sizing to focus on consumer experiences within social media to retail spaces.
Buying.
By
The author has shared a YouTube video.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

For the latest in our #BoFLIVE series, Telsha Anderson, founder, T.A. and Sam Lobban, SVP designer and new concepts, Nordstrom join BoF’s chief correspondent Lauren Sherman and senior correspondent Chantal Fernandez to discuss the role of buyers today and how retailers are utilising data to understand consumer needs and foster communities.

“The part that data has played over the years has definitely morphed,” said Lobban. “Being able to aggregate lots and lots of different data points from a really wide set of ideas and proof points, that’s what has really changed.”

Related Articles:

The Future of Buying

ADVERTISEMENT

How to Work With Buyers Right Now

To participate in #BoFLive, BoF’s digital events series offering insight, advice and inspiration, visit our calendar where you can find details of upcoming digital events.

In This Article
Topics
Series

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.