Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Videos
The home of fashion video on BoF.
Technology
BoF LIVE: How To Use Data to Build a Better Brand
In a saturated and ruthlessly competitive retail market, companies need to be smart about leveraging data to engage consumers and understand trends.
BoF LIVE: How To Use Data to Build a Better Brand
In a saturated and ruthlessly competitive retail market, companies need to be smart about leveraging data to engage consumers and understand trends.
Entrepreneurship
Rethinking Rental in a Crisis
Rent the Runway chief executive Jennifer Hyman told BoF VOICES her strategy to make the rental model work post-pandemic.
Rethinking Rental in a Crisis
Rent the Runway chief executive Jennifer Hyman told BoF VOICES her strategy to make the rental model work post-pandemic.
Beauty
BoF LIVE: How to Sell Skin Care at Every Price
Changing consumer priorities have meant that authentic recommendations and transparency around products is paramount
BoF LIVE: How to Sell Skin Care at Every Price
Changing consumer priorities have meant that authentic recommendations and transparency around products is paramount
Retail
10 Retail Archetypes of the Future
It’s increasingly difficult for brands to gain and retain traction in a crowded and competitive market. Retail futurist Doug Stephens unpacked the key to post-pandemic success at BoF VOICES.
10 Retail Archetypes of the Future
It’s increasingly difficult for brands to gain and retain traction in a crowded and competitive market. Retail futurist Doug Stephens unpacked the key to post-pandemic success at BoF VOICES.
Retail
Retail Media 2.0: Content Is the New Merchandising
At VOICES 2020, Story founder Rachel Shechtman considers the role of media in retail alongside Ben Kaufman, co-founder of Camp.
Retail Media 2.0: Content Is the New Merchandising
At VOICES 2020, Story founder Rachel Shechtman considers the role of media in retail alongside Ben Kaufman, co-founder of Camp.
Marketing
A New Playbook for DTC Brands
After a decade of rapid growth, the first generation direct-to-consumer playbook is looking stale. Early investor David Bell and Mythology founder Anthony Sperduti spoke at BoF VOICES about the need to mix up the rules of engagement for digital marketing.
A New Playbook for DTC Brands
After a decade of rapid growth, the first generation direct-to-consumer playbook is looking stale. Early investor David Bell and Mythology founder Anthony Sperduti spoke at BoF VOICES about the need to mix up the rules of engagement for digital marketing.
Technology
How to Make Technology a Tool for Connection
Jake Barton, founder and principal of multidisciplinary design firm Local Projects, discussed his approach to technology as a means of driving interaction and engagement at VOICES 2020.
How to Make Technology a Tool for Connection
Jake Barton, founder and principal of multidisciplinary design firm Local Projects, discussed his approach to technology as a means of driving interaction and engagement at VOICES 2020.
Technology
Michael J. Wolf: When Technology, Media and E-Commerce Collide
The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.
Michael J. Wolf: When Technology, Media and E-Commerce Collide
The world spent many more hours engaging with technology and media in 2020, said media analyst Michael Wolf at VOICES 2020. Here’s how those habits changed.
Workplace & Talent
BoF Live: Fashion’s Next Steps in Overhauling Its Recruitment Processes
Three diversity and inclusion experts formed a panel discussion to deep dive into essential milestones for fashion’s journey to create more inclusive hiring practices.
BoF Live: Fashion’s Next Steps in Overhauling Its Recruitment Processes
Three diversity and inclusion experts formed a panel discussion to deep dive into essential milestones for fashion’s journey to create more inclusive hiring practices.
Partner Content
#BoFLIVE: A Roadmap To Fashion’s Carbon-Free Future
Katja Busch, chief commercial officer of DHL and chief sustainability officer of the Global Fashion Agenda Morten Lehmann share their insight on how the fashion industry can work towards a carbon-free future.
#BoFLIVE: A Roadmap To Fashion’s Carbon-Free Future
Katja Busch, chief commercial officer of DHL and chief sustainability officer of the Global Fashion Agenda Morten Lehmann share their insight on how the fashion industry can work towards a carbon-free future.
Retail
#BoFLIVE: Engaging the Gen-Z Shopper
BoF's Lauren Sherman in conversation with Irregular Labs Founder Molly Logan and Tiffany Zhong, chief executive of Zebra IQ, on what fashion needs to know about Gen-Z.
#BoFLIVE: Engaging the Gen-Z Shopper
BoF's Lauren Sherman in conversation with Irregular Labs Founder Molly Logan and Tiffany Zhong, chief executive of Zebra IQ, on what fashion needs to know about Gen-Z.
Retail
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.