Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Videos
The home of fashion video on BoF.
Sustainability
BoF LIVE: Solving Fashion’s Packaging Problem
BoF’s Lauren Sherman and Brian Baskin unpack fashion’s wasteful schemes for delivering products to consumers, and discuss how the industry can do better with a panel of experts.
BoF LIVE: Solving Fashion’s Packaging Problem
BoF’s Lauren Sherman and Brian Baskin unpack fashion’s wasteful schemes for delivering products to consumers, and discuss how the industry can do better with a panel of experts.
Retail
BoF LIVE: The Right Way to Do Plus-Size
Plus-size fashion is a multi-billion dollar market. Why do so many brands still struggle to get it right?
BoF LIVE: The Right Way to Do Plus-Size
Plus-size fashion is a multi-billion dollar market. Why do so many brands still struggle to get it right?
Global Markets
The Green Global Age of the Information Revolution
As resources are depleting and the world experiences irreversible climate change, consultant Carlota Perez urges the need for a radical restructure of society.
The Green Global Age of the Information Revolution
As resources are depleting and the world experiences irreversible climate change, consultant Carlota Perez urges the need for a radical restructure of society.
Marketing
BoF LIVE: The New 4 Ps of DTC Marketing
Over the past decade, the rule book for DTC marketing has evolved, forcing brands to consider how they can stand out while still encompassing their values.
BoF LIVE: The New 4 Ps of DTC Marketing
Over the past decade, the rule book for DTC marketing has evolved, forcing brands to consider how they can stand out while still encompassing their values.
Global Markets
How Technology Is Powering African Retail
Zain Verjee and Juliet Anammah discuss how the pandemic has accelerated the move to digital platforms in Africa and how consumers are adapting.
How Technology Is Powering African Retail
Zain Verjee and Juliet Anammah discuss how the pandemic has accelerated the move to digital platforms in Africa and how consumers are adapting.
Retail
BoF LIVE: For Brands, Is Resale Actually Worth It?
As the resale market continues to grow, more brands are partnering with resale companies or creating their own resale platforms. But are the associated costs — cleaning, listing and handling products — really worth it?
BoF LIVE: For Brands, Is Resale Actually Worth It?
As the resale market continues to grow, more brands are partnering with resale companies or creating their own resale platforms. But are the associated costs — cleaning, listing and handling products — really worth it?
Retail
BoF LIVE: DTC vs Wholesale — Striking the Right Balance
In a fast-changing retail landscape, how and where should brands sell their products? This week, BoF unpacks the future of retail with a host of experts.
BoF LIVE: DTC vs Wholesale — Striking the Right Balance
In a fast-changing retail landscape, how and where should brands sell their products? This week, BoF unpacks the future of retail with a host of experts.
Luxury
BoF LIVE: Thom Browne Talks His Style of Repetitive Radicalism
Browne’s designs don’t rely heavily on fashion references, and instead strive for something new. He discusses his aesthetic, positioning and personal history with BoF editor-at-large Tim Blanks.
BoF LIVE: Thom Browne Talks His Style of Repetitive Radicalism
Browne’s designs don’t rely heavily on fashion references, and instead strive for something new. He discusses his aesthetic, positioning and personal history with BoF editor-at-large Tim Blanks.
Marketing
A New Playbook for DTC Brands
Topicals’ Olamide Olowe and Claudia Teng and Parade’s Cami Téllez dissect what sets their start-ups apart from the first generation of online brands.
A New Playbook for DTC Brands
Topicals’ Olamide Olowe and Claudia Teng and Parade’s Cami Téllez dissect what sets their start-ups apart from the first generation of online brands.
Retail
BoF LIVE: The Future of Buying
As the pandemic has remodelled the retail landscape, buyers have found different ways to operate in the digital-focused era while utilising data to look beyond just demographics and sizing to focus on consumer experiences within social media to retail spaces.
BoF LIVE: The Future of Buying
As the pandemic has remodelled the retail landscape, buyers have found different ways to operate in the digital-focused era while utilising data to look beyond just demographics and sizing to focus on consumer experiences within social media to retail spaces.
Sustainability
The Definitive Guide: How to Build a Sustainable Fashion Brand
What does it take to build a fashion brand that is good for the planet, the people in it and still makes business sense? BoF’s five-part online series lays out the framework for building a responsible fashion business.
The Definitive Guide: How to Build a Sustainable Fashion Brand
What does it take to build a fashion brand that is good for the planet, the people in it and still makes business sense? BoF’s five-part online series lays out the framework for building a responsible fashion business.
Global Markets
Beyond GDP: How Sustainable Development Improves Human Wellbeing
University of Oxford professor Jan-Emmanuel De Neve discusses the power of measuring wellbeing and how this data can further considerations of GDP to include environmental and social elements.
Beyond GDP: How Sustainable Development Improves Human Wellbeing
University of Oxford professor Jan-Emmanuel De Neve discusses the power of measuring wellbeing and how this data can further considerations of GDP to include environmental and social elements.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.