Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Videos
The home of fashion video on BoF.
Media
BoF LIVE: How Small Brands Get Big Media Attention
A panel of experts breaks down tactics for emerging labels to snag valuable coverage and make the most out of it.
BoF LIVE: How Small Brands Get Big Media Attention
A panel of experts breaks down tactics for emerging labels to snag valuable coverage and make the most out of it.
Luxury
BoF LIVE: Olivier Rousteing on a Decade at Balmain
The Balmain creative director speaks to Tim Blanks about making a documentary on the search for his birth parents and the power of his “Balmain Army” of influencers.
BoF LIVE: Olivier Rousteing on a Decade at Balmain
The Balmain creative director speaks to Tim Blanks about making a documentary on the search for his birth parents and the power of his “Balmain Army” of influencers.
Sustainability
BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’
How can brands assure consumers of their sustainable practices without over promising and under delivering?
BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’
How can brands assure consumers of their sustainable practices without over promising and under delivering?
Retail
BoF LIVE: Post-Pandemic Dressing — What Are Consumers Buying Now?
After more than a year of elasticated waistbands, will high heels and party dresses make a comeback? BoF’s latest live event takes stock of the new consumer psychology.
BoF LIVE: Post-Pandemic Dressing — What Are Consumers Buying Now?
After more than a year of elasticated waistbands, will high heels and party dresses make a comeback? BoF’s latest live event takes stock of the new consumer psychology.
Luxury
BoF LIVE: Marni’s Francesco Risso in Conversation With Tim Blanks
Blanks chats with Francesco about technology, timelessness and life and fashion after isolation.
BoF LIVE: Marni’s Francesco Risso in Conversation With Tim Blanks
Blanks chats with Francesco about technology, timelessness and life and fashion after isolation.
Technology
BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential
Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.
BoF LIVE: How to Tap Instagram Shopping’s Retail and Marketing Potential
Instagram is hoping its checkout feature expansion can create a trustworthy and popular e-commerce platform for retailers.
Retail
BoF LIVE: The Dos and Don’ts of Livestream Shopping
Live selling via streaming has been a huge success in China — but whether it will catch on in the US and Europe remains to be seen. BoF sits down with a panel of experts to talk strategy.
BoF LIVE: The Dos and Don’ts of Livestream Shopping
Live selling via streaming has been a huge success in China — but whether it will catch on in the US and Europe remains to be seen. BoF sits down with a panel of experts to talk strategy.
Workplace & Talent
BoF LIVE: The Future of Fashion Education
BoF’s Imran Amed talks change, urgency and creativity with Central Saint Martins’ Fabio Piras.
BoF LIVE: The Future of Fashion Education
BoF’s Imran Amed talks change, urgency and creativity with Central Saint Martins’ Fabio Piras.
Beauty
BoF LIVE: Sephora and the State of Beauty Retail
The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.
BoF LIVE: Sephora and the State of Beauty Retail
The LVMH-owned beauty giant is surrounded by daunting challenges across channels and markets as rivals emerge. This week, BoF unpacks the next chapter of Sephora, and what’s in store for the beauty industry as a whole.
Marketing
BoF LIVE: What Makes the Perfect Influencer Collaboration?
As brands leverage marketing budgets, influencer collaborations are increasingly the go-to option. A panel of experts discuss how brands and influencers can make sure these relationships work.
BoF LIVE: What Makes the Perfect Influencer Collaboration?
As brands leverage marketing budgets, influencer collaborations are increasingly the go-to option. A panel of experts discuss how brands and influencers can make sure these relationships work.
Retail
BoF LIVE: How to Build Customer Loyalty
With new product launches increasingly saturating the market, brands rely on customer loyalty more than ever. In the latest #BoFLive, a host of experts explain how retaining customers is just as important as creating a community in the first place.
BoF LIVE: How to Build Customer Loyalty
With new product launches increasingly saturating the market, brands rely on customer loyalty more than ever. In the latest #BoFLive, a host of experts explain how retaining customers is just as important as creating a community in the first place.
Retail
BoF LIVE: The Future of Multi-Brand Retail
The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.
BoF LIVE: The Future of Multi-Brand Retail
The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.
The News in Brief
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.