Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Videos
The home of fashion video on BoF.
Technology
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
BoF LIVE: The Future of Virtual Fashion
A panel of experts join BoF to discuss how fashion fits into the nuanced worlds of NFTs, the metaverse, crypto and gaming.
Retail
BoF LIVE: Why Price Inflation Is Coming to Fashion
Simeon Siegal, BMO Capital Markets managing director and Jyothi Rao, Intermix chief executive join BoF to discuss why fashion brands are raising prices and pulling back on discounts, and whether the trend will last.
BoF LIVE: Why Price Inflation Is Coming to Fashion
Simeon Siegal, BMO Capital Markets managing director and Jyothi Rao, Intermix chief executive join BoF to discuss why fashion brands are raising prices and pulling back on discounts, and whether the trend will last.
Sustainability
Re-Invention: How Fashion’s Megabrands Will Adapt to Post-Pandemic Customer Behaviour
A grand Paris store reopens. But when customers return, what will they expect?
Re-Invention: How Fashion’s Megabrands Will Adapt to Post-Pandemic Customer Behaviour
A grand Paris store reopens. But when customers return, what will they expect?
Workplace & Talent
BoF LIVE: Why Fashion Needs Chief Brand Officers
Labels are hiring chief brand officers, who are tasked with navigating an environment where everything can affect their images — and consumers care about what holidays they offer their employees and who their suppliers are.
BoF LIVE: Why Fashion Needs Chief Brand Officers
Labels are hiring chief brand officers, who are tasked with navigating an environment where everything can affect their images — and consumers care about what holidays they offer their employees and who their suppliers are.
Marketing
BoF LIVE: How Brands Can Leverage the Power of Social Media
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies — BoF’s Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.
BoF LIVE: How Brands Can Leverage the Power of Social Media
The rules of social media marketing are changing, and brands sit at a critical juncture as they revamp their strategies — BoF’s Alexandra Mondalek probes the pros and cons of various approaches with a panel of experts.
Luxury
Disruption: Is Luxury Fashion Ready to Change?
An industry reawakens. But could hushed haute couture salons be hotbeds of radical thinking?
Disruption: Is Luxury Fashion Ready to Change?
An industry reawakens. But could hushed haute couture salons be hotbeds of radical thinking?
Retail
BoF LIVE: How to Create Loyalty With Customers Through Gamification
A panel of experts discuss how brands are revamping their loyalty programs to reward shoppers for things like reading marketing emails and making TikTok clips, in hopes of driving sales.
BoF LIVE: How to Create Loyalty With Customers Through Gamification
A panel of experts discuss how brands are revamping their loyalty programs to reward shoppers for things like reading marketing emails and making TikTok clips, in hopes of driving sales.
Retail
BoF LIVE: Cracking the Last Mile Opportunity
A panel of experts join BoF to discuss how to improve the final leg of a product’s journey from distribution centre to destination.
BoF LIVE: Cracking the Last Mile Opportunity
A panel of experts join BoF to discuss how to improve the final leg of a product’s journey from distribution centre to destination.
Retail
BoF LIVE: The Future of Fashion Resale
Digital platforms have transformed the second-hand fashion market. How should brands and retailers tap into the opportunity?
BoF LIVE: The Future of Fashion Resale
Digital platforms have transformed the second-hand fashion market. How should brands and retailers tap into the opportunity?
Media
BoF LIVE: Being Black in Fashion Media
Agenda-setting Black fashion journalists Robin Givhan, George Wayne, Constance White, Lindsay Peoples Wagner and Pierre A. M’Pelé (aka Pam Boy) discuss their experiences in the industry.
BoF LIVE: Being Black in Fashion Media
Agenda-setting Black fashion journalists Robin Givhan, George Wayne, Constance White, Lindsay Peoples Wagner and Pierre A. M’Pelé (aka Pam Boy) discuss their experiences in the industry.
Media
BoF LIVE: The Future of Payments
On the latest BoF Live, buy-now, pay-later experts discuss the customer-acquisition benefits of the payment option, as well as what the future of financing looks like for consumers and brands.
BoF LIVE: The Future of Payments
On the latest BoF Live, buy-now, pay-later experts discuss the customer-acquisition benefits of the payment option, as well as what the future of financing looks like for consumers and brands.
Media
BoF LIVE: The State of Fashion — Watches and Jewellery
The authors of BoF and McKinsey & Company’s Watches and Jewellery report unpack their findings and forecasts for the future of the two sectors.
BoF LIVE: The State of Fashion — Watches and Jewellery
The authors of BoF and McKinsey & Company’s Watches and Jewellery report unpack their findings and forecasts for the future of the two sectors.
The News in Brief
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Oasis Pressures Kao in Latest Japan Activist Investor Push
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Missoni Family Exits Namesake Brand
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.