Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — Today, The Business of Fashion and i-D are delighted to unveil 'Fashion At Work,' a short film directed by Aaron Rose, featuring members of the BoF 500 — the most influential and authoritative list in the global fashion industry — including Alexa Chung, Binx Walton, Carine Roitfeld, Charlotte Tilbury, Derek Blasberg, Humberto Leon and Carol Lim, Katie Grand, Nicola Formichetti, Suzy Menkes, Susanna Lau, Tim Blanks, Virginie Mouzat and others.
The film conjurs up an imaginary office, where the good and the great of the fashion industry work together, forming a picture of the beautifully eccentric (and slightly dysfunctional) fashion world, a $1 trillion industry animated by the ideas, emotions and actions of a core community of passionate and influential global insiders, from daring creatives like Edward Enninful to business titans like Renzo Rosso.
In the film, Susie Bubble is shooting Binx, Alexa is after vox pops, Renzo Rosso is refuelling on espresso and Derek Blasberg is putting in a call to Charlotte Tilbury. It’s just another day at the office.
In the coming weeks, watch the stars of ‘Fashion At Work’ discuss what it takes to be successful in the fashion industry in a series of 15 intimate one-on-one interviews to be released each day on BoF and i-D.
