Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Juergen Teller: The Challenges of Radical Image-Making

At BoF VOICES, the German photographer sat down with Editor-at-Large Tim Blanks to discuss the beauty and tragedy of life, and the existentialism of his work.
Juergen Teller and Tim Blanks in conversation during #BoFVOICES | Source: Getty Images for The Business of Fashion

OXFORDSHIRE, United Kingdom — Juergen Teller likes to swear. But the most poignant part of the German art and fashion photographer’s conversation with Tim Blanks at BoF VOICES was devoid of fucks. “Life is stupid; it’s beautiful and tragic,” he said, addressing the fundamental existentialism of his work. “My father killed himself in 1988; he was an alcoholic,” he continued. “I could have easily gone that way, but I decided to do something different with my life.”

The author has shared a YouTube video.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

As two bodies of Teller's work scrolled past — Heimweh (German for 'homesickness' or 'yearning for home') and Leben und Tod ('Life or Death') — Blanks picked up on an observation originally made by Italian curator Francesco Bonami, asking Teller whether he identified as a modern-day Hamlet. "Most of my work is very tragic," replied the photographer.

But how does a fashion photographer double as an existentialist?

Teller maintains a separation between his fashion assignments and his personal work. But the two naturally blend together as he pushes the limits of radical editorial and advertising images. "I try to make the commercial work as interesting as possible," he explained, citing his pictures with the likes of Cindy Sherman and Charlotte Rampling for designer Marc Jacobs. "I use these commercial things for my own good," he added. "Everything that I do is a self-portrait in one form or another. When you feel the intent of the person producing the work, it's successful."

ADVERTISEMENT

Lately, Teller’s work has featured political messages pertaining to Brexit, such as his use of Johann Koenig’s hoodies, adorned with a European Union flag with one star missing for the departure of the UK. “I am alive in the world and I see things and I make comments about them,” he said, declining to call his work overtly political. “I use the world around me,” Teller explained. “I have the same focus when I photograph food, my mother, a handbag, my children.”

To learn more about VOICES, BoF’s annual gathering for big thinkers, visit our VOICES website, where you can find all the details on our invitation-only global gathering.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Media
How fashion media is adapting its approach to content, platforms and business models.

What to Do When Reddit Turns on Your Brand

With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON