Skip to main content

technology / Virtual Fashion

BACK TO technology
Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.


Technology

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

Technology

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.


Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.


Technology

Fashion Tech Boom 2.0 | The Debrief

Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.

Technology

Fashion Tech Boom 2.0 | The Debrief

Investor interest in fashion tech is back, but this time, is it more substance than style? Malique Morris joins The Debrief to discuss how startups with real technical expertise and practical AI tools are leading a new wave of innovation.


ADVERTISEMENT

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.


Technology

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.

Technology

Nike-Owned Virtual Sneaker Brand RTFKT Is Shutting Down

The virtual sneaker and fashion brand will cease operations at a moment when Nike is reassessing priorities under new CEO Elliott Hill.


Technology

L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.

Technology

L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.


Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


ADVERTISEMENT

Technology

Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.

Technology

Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.


Technology

The Best of BoF 2023: The AI Revolution

In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.

Technology

The Best of BoF 2023: The AI Revolution

In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.


Technology

The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity

After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.

Technology

The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity

After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.


Technology

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.

Technology

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.