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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns

The platform will impose new restrictions on beauty filters for users under 18, limiting alterations like plumping lips or smoothing skin, amid rising concerns over their impact on teen self-esteem and anxiety.

TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns

The platform will impose new restrictions on beauty filters for users under 18, limiting alterations like plumping lips or smoothing skin, amid rising concerns over their impact on teen self-esteem and anxiety.


The Crypto-Luxury Brand Predicting a Web3 Comeback

Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.

The Crypto-Luxury Brand Predicting a Web3 Comeback

Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.


The Next E-Commerce Battlefield Will Be Price, Not Convenience

On Haul, Amazon’s new rival to Temu and Shein, nothing costs more than $20 and items typically arrive in one to two weeks — not days — as they ship from overseas directly to US customers.

The Next E-Commerce Battlefield Will Be Price, Not Convenience

On Haul, Amazon’s new rival to Temu and Shein, nothing costs more than $20 and items typically arrive in one to two weeks — not days — as they ship from overseas directly to US customers.


How Trump’s Tech Policies Will Impact Fashion

The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.

How Trump’s Tech Policies Will Impact Fashion

The TikTok ban, social-media moderation, AI and crypto are among the parts of the technology landscape the Trump administration could reshape.


AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.


The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.

The Start-Up Turning AI Designs Into Real Products

Arcade lets shoppers design their own jewellery with AI and then produces it. It highlights both the potential in letting users turn their ideas into reality and how much labour is required behind the scenes to make it possible.


Can AI Make Shopping Online Less Annoying? | The Debrief

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.

Can AI Make Shopping Online Less Annoying? | The Debrief

The technology is already transforming e-commerce, from search and product recommendations to understanding shopper intent, creating new opportunities and challenges for brands and consumers alike.


Unlocking Commercial Opportunities with Digital Product Passports

Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.

Unlocking Commercial Opportunities with Digital Product Passports

Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.


How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.

How Google Aims to Transform Shopping with AI

The search giant is rebuilding its shopping experience around AI, rolling out new features like personalised product feeds and AI-powered shopping guides, beginning this week.


The E-Commerce Search Bar Gets an AI Makeover

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.

The E-Commerce Search Bar Gets an AI Makeover

To boost sales and create a better customer experience, companies are revamping the e-commerce search bar to make it easier for shoppers to find products or even shop in new ways.


After Months of Designing with AI, Norma Kamali Isn’t Looking Back

Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.

After Months of Designing with AI, Norma Kamali Isn’t Looking Back

Concerns are growing that the technology’s transformative power has been oversold. Kamali, on the other hand, is as convinced as ever that, for her at least, it marks the start of a new creative era.


Eyewear’s Disruption by Smart Glasses May Have Already Begun

Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.

Eyewear’s Disruption by Smart Glasses May Have Already Begun

Meta is widely expected to unveil its first augmented-reality glasses this week, but it's the company's more basic Ray-Ban glasses with EssilorLuxottica that could prove as — or more — pivotal to the rise of smart glasses.