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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.

How Generative AI Is Redefining E-Commerce Storytelling

Zalando’s VP of content solutions, Matthias Haase, CEO of Chief Digital Agency Jenna Flateman Posner, retail tech expert Jessica Couch and BoF’s Annabel Bolton unpacked the future of the next-generation technology’s role in elevating online content.

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Fashion’s Other AI Revolution

Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.

Fashion’s Other AI Revolution

Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.

Would You Let AI Shop for You? | The Debrief

AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.

Would You Let AI Shop for You? | The Debrief

AI shopping agents promise to learn our tastes, style outfits and even check out on our behalf. The Debrief asks Malique Morris what it takes for these tools to move from hype to habit.

Tracking Fashion Brand Performance in the Age of AI

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.

Tracking Fashion Brand Performance in the Age of AI

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.

Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning

Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.

Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning

Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.

Aerie’s No-AI Promise

The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.

How Executives Are Thinking About AI

At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

How Executives Are Thinking About AI

At The Business of Fashion’s roundtable in Milan, executive members and the editorial team explored how fashion businesses are approaching the rapidly evolving, often mysterious and sometimes controversial topic of generative AI.

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million

CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.

The Tech Fashion Darling Accused of Swindling Investors Out of $300 Million

CaaStle pulled off one of the biggest financial heists in recent tech history, according to the SEC and DOJ. The company’s embattled CEO says there’s more to the story.

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