Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
What Hermès Really Thinks About NFTs
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.
What Hermès Really Thinks About NFTs
In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.
The BoF Podcast | Humanity in the Era of the Rise of the Machine
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
The BoF Podcast | Humanity in the Era of the Rise of the Machine
Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.
Fashion’s Dreams for ChatGPT
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
Fashion’s Dreams for ChatGPT
Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.
What Happened to Crypto’s Luxury Shoppers
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
What Happened to Crypto’s Luxury Shoppers
The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.
Why Fashion Is Taking Video Games Seriously
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
Why Fashion Is Taking Video Games Seriously
Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.
Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics
A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.
Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics
A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.
Why ‘Unsexy’ Tech Will Be a Priority in 2023
Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.
Why ‘Unsexy’ Tech Will Be a Priority in 2023
Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
Should Fashion Worry About a TikTok Ban?
The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
The Debrief | What Happened With Fashion and NFTs?
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
The Debrief | What Happened With Fashion and NFTs?
BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
The Best of BoF: Technology’s Tumultuous Year
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Can Technology Fill In Fashion’s Missing Data on Emissions?
One start-up has attracted partners like Klarna by offering a way to estimate the carbon footprints for millions of products, despite fashion’s lack of data on its upstream supply chain.
Can Technology Fill In Fashion’s Missing Data on Emissions?
One start-up has attracted partners like Klarna by offering a way to estimate the carbon footprints for millions of products, despite fashion’s lack of data on its upstream supply chain.
THE NEWS IN BRIEF
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.