Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Does Your Brand Need an App?
Apps aren’t easy or cheap to develop, and they’re a better fit for some businesses than others. But when they connect with users, the payoff can be substantial.
Does Your Brand Need an App?
Apps aren’t easy or cheap to develop, and they’re a better fit for some businesses than others. But when they connect with users, the payoff can be substantial.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns
More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.
What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.
What to Expect at BoF’s Upcoming Technology Summit
On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.
The BoF Podcast | How Generative AI Could Reshape Fashion
BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.
The BoF Podcast | How Generative AI Could Reshape Fashion
BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.
How Luxury Is Using Augmented Reality
Cartier’s new augmented-reality experience in Snapchat highlights how luxury is testing the technology for storytelling and as a sales driver.
The MetaBirkins Creator Isn’t Done Fighting Yet
Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.
The MetaBirkins Creator Isn’t Done Fighting Yet
Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.
BoF Insights | Why Ownership Matters to NFT Shoppers
The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.
How Vivienne Tam Is Mixing Fashion, Culture and Web3
The veteran designer and pioneer of “China chic” took popular NFT images from Bored Ape Yacht Club and Cryptopunks and laced and embroidered them onto her garments for her brand’s Fall/Winter 2023 collection.
How Vivienne Tam Is Mixing Fashion, Culture and Web3
The veteran designer and pioneer of “China chic” took popular NFT images from Bored Ape Yacht Club and Cryptopunks and laced and embroidered them onto her garments for her brand’s Fall/Winter 2023 collection.
Inside the Battle to Run Fashion’s E-Commerce
Shopify, Farfetch and other tech companies are vying for the multi-billion-dollar opportunity to handle the backend of brands’ online stores.
Inside the Battle to Run Fashion’s E-Commerce
Shopify, Farfetch and other tech companies are vying for the multi-billion-dollar opportunity to handle the backend of brands’ online stores.
At CIFF, Future-Facing Tech Informs Growth
BoF shares key insights from a panel positing tech-driven innovations for fashion and beauty at Copenhagen’s International Fashion Fair, which returned to celebrate its 60th season last week.
At CIFF, Future-Facing Tech Informs Growth
BoF shares key insights from a panel positing tech-driven innovations for fashion and beauty at Copenhagen’s International Fashion Fair, which returned to celebrate its 60th season last week.
Hermès Wins ‘MetaBirkin’ NFTs Trial
A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.
Hermès Wins ‘MetaBirkin’ NFTs Trial
A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.
What We Learned From the MetaBirkin Trial
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.
What We Learned From the MetaBirkin Trial
A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.
THE NEWS IN BRIEF
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.