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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

How AI Can Innovate Post-Sale Strategies

Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.

How AI Can Innovate Post-Sale Strategies

Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.


Would You Trust ChatGPT to Pick Your Outfit?

Companies have started using the AI to come up with outfit recommendations, but while it’s surprisingly capable of suggesting looks for different occasions, creativity is where it still struggles — at least for now.

Would You Trust ChatGPT to Pick Your Outfit?

Companies have started using the AI to come up with outfit recommendations, but while it’s surprisingly capable of suggesting looks for different occasions, creativity is where it still struggles — at least for now.


What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:

What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:


How Brands Can Start Making Use of Data

The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.

How Brands Can Start Making Use of Data

The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.


Where to Focus Retail Technology Investment in 2023

What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.

Where to Focus Retail Technology Investment in 2023

What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.


Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.

Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.


The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse

At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.

The BoF Podcast | Robert Triefus on Leading Gucci Into the Metaverse

At The BoF Professional Summit: An Inflection Point in Fashion Tech, the seasoned luxury executive explained why Gucci believes in the long-term potential of fashion and web3.


How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.

How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.


Levi’s Will Begin Testing AI-Generated Models

The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.

Levi’s Will Begin Testing AI-Generated Models

The denim giant says it will experiment with supplementing its human models with AI-generated models later this year.


Why Fashion Companies Are Creating Virtual Versions of Their Supply Chains

A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality.

Why Fashion Companies Are Creating Virtual Versions of Their Supply Chains

A digital twin of the supply chain that lets brands optimise their operations, minimise costs and increase speeds might sound like a distant dream, but companies including denim manufacturer Saitex are trying to make it a reality.


How Benedict Evans Separates Tech Hype From Reality

The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.

How Benedict Evans Separates Tech Hype From Reality

The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.


How Next-Generation Technology Is Shaping Fashion’s Future

What You Will Learn at Our Technology Summit; Final Agenda & Speakers Announced

How Next-Generation Technology Is Shaping Fashion’s Future

What You Will Learn at Our Technology Summit; Final Agenda & Speakers Announced