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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Google Is Testing Generative AI for Shopping

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.

Google Is Testing Generative AI for Shopping

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.

Should Fashion Fear AI?

Refusing to engage with the technology amid rising concerns it could replace human creativity and displace workers isn’t going to stop it or prepare companies and their employees for the future.

Should Fashion Fear AI?

Refusing to engage with the technology amid rising concerns it could replace human creativity and displace workers isn’t going to stop it or prepare companies and their employees for the future.

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Adidas Is Bringing Web3 Into Its Confirmed App

The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

Adidas Is Bringing Web3 Into Its Confirmed App

The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.

AI Is Really Good at Designing Knitwear (Belts, Not So Much)

The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.

AI Is Really Good at Designing Knitwear (Belts, Not So Much)

The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.

Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade

Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.

Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade

Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.

The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.

The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

AI Marketing Stunts Are Here. Is Fashion Ready?

It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.

AI Marketing Stunts Are Here. Is Fashion Ready?

It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.

How AR Can Innovate the Path to Purchase

BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.

How AR Can Innovate the Path to Purchase

BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

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