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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

BoF Masterclass | The Complete Playbook for Generative AI in Fashion

Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

BoF Masterclass | The Complete Playbook for Generative AI in Fashion

Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.

Generative AI Is Proving a Tough Sell to Fashion’s Next Generation

Many fashion students, far from being unmitigated technophiles, are still distrusting of the technology, while educators at schools from London’s Central Saint Martin to Parsons in New York are navigating how best to approach it.

Generative AI Is Proving a Tough Sell to Fashion’s Next Generation

Many fashion students, far from being unmitigated technophiles, are still distrusting of the technology, while educators at schools from London’s Central Saint Martin to Parsons in New York are navigating how best to approach it.

Why Fashion Can’t Ignore Extended Reality

Apple’s new Vision Pro headset isn’t just the tech giant’s idea of a fun, new product. It’s a bet on the future of computers.

Why Fashion Can’t Ignore Extended Reality

Apple’s new Vision Pro headset isn’t just the tech giant’s idea of a fun, new product. It’s a bet on the future of computers.

Apple’s New Vision Pro: What Fashion Needs to Know

The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.

Apple’s New Vision Pro: What Fashion Needs to Know

The tech giant unveiled its new augmented-reality headset, showing off a variety of features and uses as it tries to create the first mainstream consumer hit in the category.

Will Apple’s New Headset Be the Metaverse’s iPhone Moment?

Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.

Will Apple’s New Headset Be the Metaverse’s iPhone Moment?

Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.

If NFTs Are Passé, Nobody Told Nike

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.

If NFTs Are Passé, Nobody Told Nike

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.

How Generative AI Could Perpetuate Fashion’s Biases

With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.

How Generative AI Could Perpetuate Fashion’s Biases

With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.

The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

Montana’s TikTok Ban: Why Has It Happened and Will It Work

On Wednesday, Montanna became the first US state to ban the social video app TikTok.

Montana’s TikTok Ban: Why Has It Happened and Will It Work

On Wednesday, Montanna became the first US state to ban the social video app TikTok.

Digital Fashion’s Unlikely Alliance

Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.

Digital Fashion’s Unlikely Alliance

Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.

What Really Went Into Casablanca’s AI-Generated Marketing Campaign

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

What Really Went Into Casablanca’s AI-Generated Marketing Campaign

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

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