Skip to main content

Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Will AI Finally Bring Visibility to Fashion’s Supply Chain?

One company using artificial intelligence to help fashion businesses identify their links to China’s Xinjiang region received a public vote of confidence last week when it struck a multi-year deal with US Customs and Border Protection.

Will AI Finally Bring Visibility to Fashion’s Supply Chain?

One company using artificial intelligence to help fashion businesses identify their links to China’s Xinjiang region received a public vote of confidence last week when it struck a multi-year deal with US Customs and Border Protection.


Why the Shein Lawsuit Is Going After Its Algorithms

The copying claims in the latest lawsuit against Shein are the sort fast-fashion retailers have fended off for years. Where they take a new turn is their assertion that Shein’s infringement is driven by an algorithm.

Why the Shein Lawsuit Is Going After Its Algorithms

The copying claims in the latest lawsuit against Shein are the sort fast-fashion retailers have fended off for years. Where they take a new turn is their assertion that Shein’s infringement is driven by an algorithm.


Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.


Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger

Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.

Threads: What Fashion Needs to Know About Meta’s New Twitter Challenger

Meta’s social network, which launched Wednesday, is the biggest competitor yet to the Elon Musk-owned platform and potentially gives fashion an important new channel for reaching audiences.


TikTok Rivals Amazon With $20 Billion Shopping Pilot

The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.

TikTok Rivals Amazon With $20 Billion Shopping Pilot

The social media platform’s shopping program is its fastest-growing feature, with a burgeoning fan base in Southeast Asia.


Generative AI Won’t Be the End of Human Fashion Designers

Just as photography didn’t spell the extinction of painting, generative AI won’t kill off human designers. It may even create more appreciation for the physical craft of fashion.

Generative AI Won’t Be the End of Human Fashion Designers

Just as photography didn’t spell the extinction of painting, generative AI won’t kill off human designers. It may even create more appreciation for the physical craft of fashion.


Can Indie Fashion Compete With E-commerce Juggernauts?

Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.

Can Indie Fashion Compete With E-commerce Juggernauts?

Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.


A Fashion and Gaming Veteran Looks To Its Next Phase

The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.

A Fashion and Gaming Veteran Looks To Its Next Phase

The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.


Nike and Fortnite Level Up Their Partnership

It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.

Nike and Fortnite Level Up Their Partnership

It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.


Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.


The BoF Podcast | Dame Stephanie Shirley: ‘Men Told Me There Was No Market For Software Houses. We Proved Them Wrong.’

The pioneering 89-year-old entrepreneur shares her life story as a child refugee who fled Nazi Germany and created a $3 billion technology company.

The BoF Podcast | Dame Stephanie Shirley: ‘Men Told Me There Was No Market For Software Houses. We Proved Them Wrong.’

The pioneering 89-year-old entrepreneur shares her life story as a child refugee who fled Nazi Germany and created a $3 billion technology company.


Snap Uses AI Chatbot to Refine Its Ad Business

Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.

Snap Uses AI Chatbot to Refine Its Ad Business

Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.