Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
Why Puma Sees a Future in Virtual Products, Despite the NFT Bust
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
Why Collina Strada’s Hillary Taymour Thinks Generative AI Is a ‘Game Changer’
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.
Why Collina Strada’s Hillary Taymour Thinks Generative AI Is a ‘Game Changer’
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.
TikTok’s New Amazon Copycat Is Full of Cheap Chinese Goods
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
TikTok’s New Amazon Copycat Is Full of Cheap Chinese Goods
The app’s Shop feature, which has gone live for some US users, is plagued by the same problems with a free-for-all marketplace Amazon has faced.
How the Internet Changed Menswear
The internet helped men find community in clothing but has also fostered a mentality that prioritises scoring points online, according to Derek Guy, aka ‘Menswear Guy,’ who has inadvertently become one of social media’s most prominent men’s fashion commentators.
How the Internet Changed Menswear
The internet helped men find community in clothing but has also fostered a mentality that prioritises scoring points online, according to Derek Guy, aka ‘Menswear Guy,’ who has inadvertently become one of social media’s most prominent men’s fashion commentators.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
Can Technology Create a Better Off-Price Ecosystem?
One start-up is trying to shake up the lucrative and entrenched off-price ecosystem by building an online marketplace to more efficiently connect sellers and buyers of retail’s excess inventory.
Can Technology Create a Better Off-Price Ecosystem?
One start-up is trying to shake up the lucrative and entrenched off-price ecosystem by building an online marketplace to more efficiently connect sellers and buyers of retail’s excess inventory.
Believe The Hype. Everything You Need to Know About AI
Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.
Believe The Hype. Everything You Need to Know About AI
Like the internet back in 1993, AI is still in its infancy. It’s impossible to predict exactly where it will take us, but things are developing quickly and in many incredible ways, writes Imran Amed.
The BoF Podcast | How to Turn Our Fear of AI Into Optimism
Mo Gawdat, an artificial intelligence expert and former chief business officer of Google X, explains how humans have the power to turn AI into a positive force that benefits society.
The BoF Podcast | How to Turn Our Fear of AI Into Optimism
Mo Gawdat, an artificial intelligence expert and former chief business officer of Google X, explains how humans have the power to turn AI into a positive force that benefits society.
Why Fashion Should Be Sceptical About Elon Musk’s ‘Super App’
A “super app” combining social media, payments, shopping and more would theoretically be a major step to unlocking social commerce and livestream shopping in the West, and Elon Musk says that’s exactly what he wants to build. He shouldn’t get his hopes up.
Why Fashion Should Be Sceptical About Elon Musk’s ‘Super App’
A “super app” combining social media, payments, shopping and more would theoretically be a major step to unlocking social commerce and livestream shopping in the West, and Elon Musk says that’s exactly what he wants to build. He shouldn’t get his hopes up.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
How Fashion NFTs Fizzled
Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.
How Fashion NFTs Fizzled
Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.
THE NEWS IN BRIEF
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.