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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Google Is Rolling Out New Generative-AI Shopping Features for the Holidays

The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.

Google Is Rolling Out New Generative-AI Shopping Features for the Holidays

The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.

How Social Media Turned Athletes Into Fashion Marketing Machines

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.

How Social Media Turned Athletes Into Fashion Marketing Machines

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.

Revolve Is Selling Clothes Designed by AI

The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.

Revolve Is Selling Clothes Designed by AI

The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.

Generative AI’s Big ‘Flaw’ May Also Be Its Superpower

Designers say the technology’s disregard for real-world considerations like standard clothing construction or basic physics, as well as its vulnerability to “hallucinations,” are its most powerful asset but also one of the biggest challenges in using it.

Generative AI’s Big ‘Flaw’ May Also Be Its Superpower

Designers say the technology’s disregard for real-world considerations like standard clothing construction or basic physics, as well as its vulnerability to “hallucinations,” are its most powerful asset but also one of the biggest challenges in using it.

H&M Group’s New AI Tool Lets Anyone Play Designer

Creator Studio, a platform for producing merch on demand from H&M Group, is using generative AI to try to make it so anyone can make and print professional-looking designs to order, no artistic ability required.

H&M Group’s New AI Tool Lets Anyone Play Designer

Creator Studio, a platform for producing merch on demand from H&M Group, is using generative AI to try to make it so anyone can make and print professional-looking designs to order, no artistic ability required.

Can Technology Build a Better Market for Fashion’s Unused Fabrics?

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.

Can Technology Build a Better Market for Fashion’s Unused Fabrics?

Digital platforms are working to bring fashion’s deadstock materials out of dusty warehouses and make them easy to buy and sell online, but they face an industry used to doing things the old-fashioned way.

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.

Big Tech Is Trying to Make Smart Glasses the Next Must-Own Device. Again.

The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.

Big Tech Is Trying to Make Smart Glasses the Next Must-Own Device. Again.

The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.

How Good Growth Is Unlocking More Effective Customer Data Insights

The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.

How Good Growth Is Unlocking More Effective Customer Data Insights

The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.

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