Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
The New Way Brands Are Battling, and Sometimes Even Beating, Bots
Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.
The New Way Brands Are Battling, and Sometimes Even Beating, Bots
Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.
The Best of BoF 2023: The AI Revolution
In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.
The Best of BoF 2023: The AI Revolution
In the year since it exploded onto the market, generative AI is already promising to reshape how brands create products and interact with customers. But it’s not the only technology that had an impact in 2023.
The BoF Podcast | Brunello Cucinelli on Humanistic Capitalism in an Age of AI
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.
The BoF Podcast | Brunello Cucinelli on Humanistic Capitalism in an Age of AI
At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Beauty’s Buzziest Roblox Games, Reviewed by Kids
Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?
Beauty’s Buzziest Roblox Games, Reviewed by Kids
Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?
Can AI Predict What Shoppers Will Buy?
One of the technology’s great promises is to let retailers make far more accurate forecasts about how much to produce, down to the level of size and colour. But knowing what consumers will want months in advance isn’t so simple.
Can AI Predict What Shoppers Will Buy?
One of the technology’s great promises is to let retailers make far more accurate forecasts about how much to produce, down to the level of size and colour. But knowing what consumers will want months in advance isn’t so simple.
Understanding the Potential of Digital Product Passports
New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.
Understanding the Potential of Digital Product Passports
New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.
How Fashion Schools Are Tackling AI’s Blind Spots
Professors at fashion schools including Parsons and Central Saint Martins are proactively training students to mitigate generative AI’s biases and other shortcomings.
How Fashion Schools Are Tackling AI’s Blind Spots
Professors at fashion schools including Parsons and Central Saint Martins are proactively training students to mitigate generative AI’s biases and other shortcomings.
Can Artificial Intelligence and Human Craft Peacefully Coexist in Fashion?
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Can Artificial Intelligence and Human Craft Peacefully Coexist in Fashion?
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Will Bridal Shoppers Say Yes to Body-Scanning Technology?
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
Will Bridal Shoppers Say Yes to Body-Scanning Technology?
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
Do Brands Need Chief Digital Officers?
The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.
Retailers Beware. ‘Tis the Season for Cyberattacks.
The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.
Retailers Beware. ‘Tis the Season for Cyberattacks.
The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.
THE NEWS IN BRIEF
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.