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Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Can AI Pick Your Next Favourite Beauty Product?

More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.

Can AI Pick Your Next Favourite Beauty Product?

More than ever, consumers are turning to online channels to shop for beauty. But without sales associates and dermatologists recommending the best products, AI is stepping in to personalise the consumer experience.


The Race to Build the Best Generative-AI Platform for Fashion Design

A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.

The Race to Build the Best Generative-AI Platform for Fashion Design

A new wave of start-ups is building tools that take the capabilities of the market’s top generative-AI models and tailor them to fashion’s specific needs. Among them is Raspberry, which just raised $4.5 million in funding from a number of big-name backers.


How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.

How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.


How AI Is ‘Amplifying Creativity’ in Fashion

London Fashion Week will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector.

How AI Is ‘Amplifying Creativity’ in Fashion

London Fashion Week will showcase a host of AI-generated outfits and industry insiders have expressed a growing optimism about what the technology can do for the sector.


For Luxury E-Commerce, It’s Even Worse Than It Looks

US consumer spending across online luxury sellers like Farfetch, Matches and Net-a-Porter suffered sustained declines throughout 2023. The question is whether the downturn is simply temporary or the luxury e-commerce model itself is broken.

For Luxury E-Commerce, It’s Even Worse Than It Looks

US consumer spending across online luxury sellers like Farfetch, Matches and Net-a-Porter suffered sustained declines throughout 2023. The question is whether the downturn is simply temporary or the luxury e-commerce model itself is broken.


When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?

Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.

When Amazon’s New AI Tool Answers Shoppers’ Queries, Who Benefits?

Rufus, as the software is known, will help guide users to products that best fit their needs, the company said.


Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.

Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.


Why Hugo Boss Is Banking on Holograms to Get Your Attention

The company is unveiling giant holograms of Gisele Bündchen and South Korean star Lee Min-ho in London on Wednesday, giving tech-enabled formats like augmented reality and 3D billboards some new company.

Why Hugo Boss Is Banking on Holograms to Get Your Attention

The company is unveiling giant holograms of Gisele Bündchen and South Korean star Lee Min-ho in London on Wednesday, giving tech-enabled formats like augmented reality and 3D billboards some new company.


Can AI Carry On a Designer’s Legacy?

Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.

Can AI Carry On a Designer’s Legacy?

Norma Kamali is teaching an AI system to replicate her design style — “downloading my brain,” she calls it — so when the day comes that she steps back from her company, her creative legacy will carry on.


Here Comes the AI Backlash

The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.

Here Comes the AI Backlash

The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.


The Technologies the Retail Industry Is Betting On

Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future.

The Technologies the Retail Industry Is Betting On

Artificial intelligence dominated the new ideas on display at NRF in New York this week, but it wasn’t the only technology shaping what retail could look like in the future.


Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.