Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
How AI Could Change Online Product Search and Discovery
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem
As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
Social Media’s Unsavoury Upside for Luxury Brands
Social media is causing feelings of inadequacy that consumers try to make up for with luxury purchases, Bernstein analysts argued in a recent research note.
What Condé Nast’s Embrace of AI Means for Fashion Media
The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.
What Condé Nast’s Embrace of AI Means for Fashion Media
The magazine publisher is licensing its content to OpenAI, even as other publishers sue the company. We’ll know soon enough which approach can provide a path forward for the media industry as the technology reshapes the internet.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
How Much Should Brands Worry About AI’s Environmental Impact?
AI’s appetite for energy is undeniable. It’s also not exceptional in the context of all the ways fashion businesses impact the environment.
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.
What Google’s Reversal on Cookies Means for Advertisers
Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.
What Google’s Reversal on Cookies Means for Advertisers
Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.
The Technology That Made Fashion Possible
A simple innovation still in use today likely allowed prehistoric humans to turn clothing into the complex social signals they are now, according to researchers.
The Technology That Made Fashion Possible
A simple innovation still in use today likely allowed prehistoric humans to turn clothing into the complex social signals they are now, according to researchers.
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round
The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.
Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round
The venture is a search and discovery platform for fashion that’s built around the capabilities of generative AI.
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Why One AI Start-Up Is Cataloguing Millions of Fashion Items
Truss has earned support from Selfridges and Depop, as well as a £1 million grant from the UK government’s innovation agency in its effort to build image-recognition for garments that it says could help to power the booming secondhand market.
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
Why Fashion’s Curation Problem Is so Hard to Solve
Online retailers are looking to algorithmic personalisation as a way to carry a vast inventory but still show shoppers products that match their individual tastes. It’s the same idea that powers Spotify and TikTok, but pulling it off in fashion isn’t easy.
THE NEWS IN BRIEF
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.
JD Sports Will Make It Easier for Shoppers to Buy Through AI Platforms
The British sportswear retailer is enabling ‘one-click purchases’ through AI platforms such as ChatGPT and Microsoft Copilot, beginning in the US.