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RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.

Technology

RTFKT Co-Founder Has Died

Benoît Pagotto, who co-founded the virtual fashion platform RTFKT that Nike acquired in 2021 and shuttered last year, passed away earlier this month, friends and associates confirmed.


Technology

Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.

Technology

Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha

For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.


Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.


Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


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Technology

Beauty’s Buzziest Roblox Games, Reviewed by Kids

Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?

Technology

Beauty’s Buzziest Roblox Games, Reviewed by Kids

Beauty brands have spent millions of dollars developing immersive games for the online gaming platform. What do Roblox’s users think?


Technology

A Fashion and Gaming Veteran Looks To Its Next Phase

The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.

Technology

A Fashion and Gaming Veteran Looks To Its Next Phase

The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.


Technology

Nike and Fortnite Level Up Their Partnership

It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.

Technology

Nike and Fortnite Level Up Their Partnership

It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.


Technology

Digital Fashion’s Unlikely Alliance

Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.

Technology

Digital Fashion’s Unlikely Alliance

Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.


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Technology

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.

Technology

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.


Technology

Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.

Technology

Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.


Technology

How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.

Technology

How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.


Technology

Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.

Technology

Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.