Data
How Coach Used Data to Make Its Tabby Bag a Hit
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.
How Coach Used Data to Make Its Tabby Bag a Hit
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.
Case Study | How to Turn Data Into Meaningful Customer Connections
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
Case Study | How to Turn Data Into Meaningful Customer Connections
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
How Fashion Is Putting AI to Use
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
How Fashion Is Putting AI to Use
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
The Year Ahead: How Gen AI Is Reshaping Fashion’s Creativity
After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
Understanding the Potential of Digital Product Passports
New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.
Understanding the Potential of Digital Product Passports
New regulations from the European Commission will require fashion and other consumer goods to be fitted with unique digital product passports as early as 2026. At BoF’s VOICES 2023, the CEO of Arianee demystifies the future of digital product passports and their ability to reimagine fashion brands’ revenue stream.
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.
BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index
In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.
BoF Masterclass | Fashion’s New Playbook for Online Returns
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”
BoF Masterclass | Fashion’s New Playbook for Online Returns
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Fashion Execs Can’t Stop Talking About AI
Executives have been highlighting the technology more often on earnings calls, suggesting more businesses are adopting it — and maybe giving it a shoutout to impress investors.
Beauty’s $40 Billion Luxury Opportunity
Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.
Beauty’s $40 Billion Luxury Opportunity
Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.
The Life Cycle of a Viral Fashion Trend
BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.
The Life Cycle of a Viral Fashion Trend
BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.