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Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports

The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.

Technology

Explainer: How Fashion Brands Should Prepare for Mandatory Digital Product Passports

The deadline for every fashion item sold in the EU to have its own digital identity is inching closer. Brands need to get ready.


Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.

Technology

Generative AI Is Revolutionising Virtual Try-On. Will Shoppers Use It?

Open-sourced large language models have made it easier to create realistic images of online shoppers in outfits before they buy them. The next challenge is getting people to actually use the technology.


Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.


Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.

Technology

The Fashion AI Startups to Watch

BoF highlights 17 AI-powered startups that have raised more than $400 million in the last five years by offering design, operation and shopping services that promise to help brands and retailers reduce costs and increase innovation.


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Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.

Technology

What It Will Take for Consumers to Let AI Shop For Them

A new class of AI-powered shopping platforms is launching agents that can shop on consumers’ behalf. But they'll have to compete with big tech players in the race to get the average consumer to use the technology.


Technology

The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.

Technology

The Latest AI Fashion Controversy

J.Crew is the latest brand caught up in AI drama, while fashion businesses may want to rethink how they're integrating generative-AI tools, according to a new MIT study.


Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.


Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.


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Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.

Technology

The Best of BoF 2024: Finding Technology’s Value

Technology was forced to prove its worth this year as businesses sought practical use cases for AI and data analytics amid a tough consumer environment that brought a few high-profile businesses crashing back down to earth.


Partner Content

Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem

As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.

Partner Content

Solving Fashion’s $163 Billion Buying and Sizing Inaccuracy Problem

As competition for customers’ discretionary spend intensifies, smart assortment planning — from size predictions to demand forecasting — can help brands and retailers stay ahead. BoF sits down with Style Arcade CEO and co-founder Michaela Wessels to learn more.


Technology

The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

Technology

The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.


Technology

What Google’s Reversal on Cookies Means for Advertisers

Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.

Technology

What Google’s Reversal on Cookies Means for Advertisers

Google’s change of heart on eliminating cookies doesn’t mean advertisers should expect a free-for-all when it comes to tracking and targeting Chrome users.