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Artificial Intelligence

What if Fashion Went on Strike?

Workers in Hollywood and fashion share many of the same grievances, from compensation to the artificial intelligence threat. Could a labour reckoning be in the apparel industry’s future too?

What if Fashion Went on Strike?

Workers in Hollywood and fashion share many of the same grievances, from compensation to the artificial intelligence threat. Could a labour reckoning be in the apparel industry’s future too?


Why the Shein Lawsuit Is Going After Its Algorithms

The copying claims in the latest lawsuit against Shein are the sort fast-fashion retailers have fended off for years. Where they take a new turn is their assertion that Shein’s infringement is driven by an algorithm.

Why the Shein Lawsuit Is Going After Its Algorithms

The copying claims in the latest lawsuit against Shein are the sort fast-fashion retailers have fended off for years. Where they take a new turn is their assertion that Shein’s infringement is driven by an algorithm.


Generative AI Won’t Be the End of Human Fashion Designers

Just as photography didn’t spell the extinction of painting, generative AI won’t kill off human designers. It may even create more appreciation for the physical craft of fashion.

Generative AI Won’t Be the End of Human Fashion Designers

Just as photography didn’t spell the extinction of painting, generative AI won’t kill off human designers. It may even create more appreciation for the physical craft of fashion.


Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.


Snap Uses AI Chatbot to Refine Its Ad Business

Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.

Snap Uses AI Chatbot to Refine Its Ad Business

Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.


BoF Masterclass | The Complete Playbook for Generative AI in Fashion

Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.

BoF Masterclass | The Complete Playbook for Generative AI in Fashion

Watch on demand a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpacked our case study on generative AI.


Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.


The BoF Podcast | Imran Amed: ‘It Is in Our Struggles That We Find Our Purpose’

At Egypt Fashion Week, BoF founder Imran Amed shared the origin story of BoF and reflects on the forces that will shape fashion in the coming decade.

The BoF Podcast | Imran Amed: ‘It Is in Our Struggles That We Find Our Purpose’

At Egypt Fashion Week, BoF founder Imran Amed shared the origin story of BoF and reflects on the forces that will shape fashion in the coming decade.


How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.

How AI and Web3 Are Shaping Fashion’s Future

BoF welcomed business leaders, technologists and creative innovators to share their insights on the pivotal technologies shaping the fashion industry. Watch on-demand now.