Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
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Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
Lululemon Faces Second See-Through Leggings Issue in Less Than a Month
A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.
Nike Braces Converse Employees for Job Cuts as Shoe Sales Plunge
The Chuck Taylor maker’s sales plummeted 30 percent in the latest quarter.
Bad Bunny Turns Super Bowl Halftime Into Puerto Rican Love Letter
Wearing a cream-coloured Zara suit and his new Adidas signature sneaker, the BadBo 1.0, the Puerto-Rican singer delivered a vibrant homage to his home.
Under Armour Lifts Annual Forecasts as Turnaround Slows
CEO Kevin Plank has ramped up cost cuts, simplified product mix and rolled out new apparel and footwear styles since returning to the helm in April 2024.