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Retail

Analysis and advice from the front lines of the retail transformation.

Trump Shaves China Tariffs After ‘Amazing’ Xi Meeting

The meeting between US president Donald Trump and China’s Xi Jinping resulted in an agreement to de-escalate some measures but left fundamental issues unresolved.

Trump Shaves China Tariffs After ‘Amazing’ Xi Meeting

The meeting between US president Donald Trump and China’s Xi Jinping resulted in an agreement to de-escalate some measures but left fundamental issues unresolved.


Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.


Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart

Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.

Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart

Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.


How Small Brands Are Handling the End of De Minimis

For a number of independent brands, the end of US’ de minimis exemption is the latest complication that required sharpening operations and making tough choices about where to invest.

How Small Brands Are Handling the End of De Minimis

For a number of independent brands, the end of US’ de minimis exemption is the latest complication that required sharpening operations and making tough choices about where to invest.


How Far Can Fashion’s Accessory Obsession Go?

From necklace stacks to quirky baseball hats, consumers are embracing a more maximalist look on the margins, even as they splurge on ultra-pricey minimalist wardrobes.

How Far Can Fashion’s Accessory Obsession Go?

From necklace stacks to quirky baseball hats, consumers are embracing a more maximalist look on the margins, even as they splurge on ultra-pricey minimalist wardrobes.


Unlocking International Growth Opportunities in Fashion and Sports

BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.

Unlocking International Growth Opportunities in Fashion and Sports

BoF and Amazon Fashion & Sports gathered industry executives over breakfast in New York to examine international expansion strategies, omnichannel integration, and evolving consumer priorities in today’s rapidly evolving retail landscape.


Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.

Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.


Victoria’s Secret’s New Take on Sexy

The second iteration of its retooled fashion show felt more like the ones that came before the 2019 cancellation — but with a modern update.

Victoria’s Secret’s New Take on Sexy

The second iteration of its retooled fashion show felt more like the ones that came before the 2019 cancellation — but with a modern update.


Can a Shop Truly Be a ‘Third Place’? | The Debrief

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.

Can a Shop Truly Be a ‘Third Place’? | The Debrief

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.


Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.

Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.


Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.

Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.


Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.

Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.