Skip to main content

Retail

Analysis and advice from the front lines of the retail transformation.

Why Fashion Campaigns Need Sensitivity Checks

The outcry over Zara’s ill-conceived, poorly-timed campaign this week highlights the blind spots that fashion brands routinely make apparent in their advertising.

Why Fashion Campaigns Need Sensitivity Checks

The outcry over Zara’s ill-conceived, poorly-timed campaign this week highlights the blind spots that fashion brands routinely make apparent in their advertising.


The Year Ahead: How Brands Are Reinventing Outdoor Wear

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.

The Year Ahead: How Brands Are Reinventing Outdoor Wear

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.


Farfetch Woes Worsened by Brands’ Distaste for Discounts

As top brands seek greater control over distribution in part to avoid discounting, the e-commerce platform has been offering up to 45 percent off smaller labels such as Balenciaga, Diesel, Balmain and Lanvin.

Farfetch Woes Worsened by Brands’ Distaste for Discounts

As top brands seek greater control over distribution in part to avoid discounting, the e-commerce platform has been offering up to 45 percent off smaller labels such as Balenciaga, Diesel, Balmain and Lanvin.


Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.


The Year Ahead: Mapping the Next Wave of Supply Chain Pressures

The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.

The Year Ahead: Mapping the Next Wave of Supply Chain Pressures

The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.


Unpacking Macy’s Surprise Buyout Offer

Wall Street says the $5.8 billion bid for the American department store chain comes below even the most conservative estimates for the value of Macy’s real estate properties alone.

Unpacking Macy’s Surprise Buyout Offer

Wall Street says the $5.8 billion bid for the American department store chain comes below even the most conservative estimates for the value of Macy’s real estate properties alone.


Have We Hit Peak Fast Fashion?

Zara-owner Inditex’s earnings this week come as some analysts say the category’s best days are behind it.

Have We Hit Peak Fast Fashion?

Zara-owner Inditex’s earnings this week come as some analysts say the category’s best days are behind it.


Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.

Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.


In Olympics Race, Adidas Pursues Edge in New Sports

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.

In Olympics Race, Adidas Pursues Edge in New Sports

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.


Why Primark Went All-In on Rita Ora

The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.

Why Primark Went All-In on Rita Ora

The elaborate collection features more than 300 items — whether it delivers will hinge on Ora’s star power and how much consumers’ buy into the authenticity.


Inside Fashion’s Music Merch Opportunity

Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.

Inside Fashion’s Music Merch Opportunity

Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.


Rental and Subscription Boxes: Which Retail Innovations Have a Future?

Rent the Runway and Stitch Fix will give updates on their turnaround efforts. That, plus what else is in store for the coming week.

Rental and Subscription Boxes: Which Retail Innovations Have a Future?

Rent the Runway and Stitch Fix will give updates on their turnaround efforts. That, plus what else is in store for the coming week.