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Retail

Analysis and advice from the front lines of the retail transformation.

After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.

After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.


Luxury E-Commerce: Who’s Surviving and Why

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.

Luxury E-Commerce: Who’s Surviving and Why

Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.


This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.

This Week: Lululemon’s Struggles, Dior’s Scottish Outing, Alexander Wang’s Show

The activewear giant will test the recent run of stronger-than-expected earnings.


Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios | The BoF Podcast

The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.

Héctor Bellerín on Football, Fashion and His New Brand, Gospel Estudios | The BoF Podcast

The Spanish footballer joins BoF founder and editor-in-chief Imran Amed to discuss how he developed his strong sense of personal style and shares his plans for the launch of his new label Gospel Estudios.


This Week, a Check-In on Gap’s Turnaround Efforts

Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.

This Week, a Check-In on Gap’s Turnaround Efforts

Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.


Gildan’s Entire Board Resigns, Handing Victory to Activist Browning West

The company, one of the world’s largest makers of affordable T-shirts and owner of the American Apparel brand, has spent months embroiled in a toxic feud over its direction and who should be in charge.

Gildan’s Entire Board Resigns, Handing Victory to Activist Browning West

The company, one of the world’s largest makers of affordable T-shirts and owner of the American Apparel brand, has spent months embroiled in a toxic feud over its direction and who should be in charge.


How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.

How Emerging Travel Trends Are Informing July’s Expansion Strategy

As global travel flows return to pre-pandemic levels, luggage brand July is evolving its offering, placing the needs of new consumers at the centre of its strategy. BoF speaks to co-founder and director Athan Didaskalou to learn more.


Promising Signs for Macy’s Turnaround

Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.

Promising Signs for Macy’s Turnaround

Sales fell in the retailer’s first quarter, but were up at 50 stores where new ideas are being tested. CEO Tony Spring tells BoF he’s just getting started.


How Creative Direction at Pandora Is Evolving

Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.

How Creative Direction at Pandora Is Evolving

Central to global jewellery brand Pandora’s growth strategy is a creative process that leverages customer behaviour and more sustainable innovation. BoF hears from creative directors Francesco Terzo and A. Filippo Ficarelli to understand their ambitions.


Counterfeit Goes Cool: Brands Urged to Embrace #Dupe

Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.

Counterfeit Goes Cool: Brands Urged to Embrace #Dupe

Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.


At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.

At Front Row, Accelerating New Routes to the Consumer

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.


This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game

Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.

This Week, Hoka, Macy’s and Ralph Lauren Play the Expectations Game

Earnings season kicks into high gear, with companies riding high and plumbing new lows reporting.