Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Why Revolve Is Embracing Brick-and-Mortar
Facing declining sales and tumbling shares, Revolve Group Inc. is opening its first permanent store in Aspen after a successful pop-up, signalling a shift from its influencer-driven online model to meet growing consumer demand for in-person shopping.
Why Revolve Is Embracing Brick-and-Mortar
Facing declining sales and tumbling shares, Revolve Group Inc. is opening its first permanent store in Aspen after a successful pop-up, signalling a shift from its influencer-driven online model to meet growing consumer demand for in-person shopping.
Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.
Alo Yoga Opens Regent Street Flagship
The athleisure brand is opening its second — and largest — store in the UK, the first of three planned openings in the country this year.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide
As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it’s not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers.
Why Retailers Should Stop Worrying About the Gen-Z Versus Millennial Divide
As Gen-Zers hit their mid-20s, the style gap between that generation and their slightly older peers is rapidly widening and playing out publicly on TikTok. For brands, it’s not a matter of choosing a side but rather making an assortment accessible even to older, risk-averse customers.
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Paris’s Department Stores Transformed Urban Life. What Can They Teach Today’s Struggling Shops?
Inspired by opera houses, the grands magasins were astonishing spectacles, built on a pharaonic scale. A new exhibition in the French capital charts the golden age of a dying concept.
Paris’s Department Stores Transformed Urban Life. What Can They Teach Today’s Struggling Shops?
Inspired by opera houses, the grands magasins were astonishing spectacles, built on a pharaonic scale. A new exhibition in the French capital charts the golden age of a dying concept.
Understanding the Luxury Resale Market in Korea
Koreans spend an average of $325 per capita on luxury goods each year — the highest spending globally, according to Morgan Stanley. BoF sits down with mobile re-commerce platform Bunjang’s CEO Choi Jae-hwa to understand how the resale sector stands to benefit.
Understanding the Luxury Resale Market in Korea
Koreans spend an average of $325 per capita on luxury goods each year — the highest spending globally, according to Morgan Stanley. BoF sits down with mobile re-commerce platform Bunjang’s CEO Choi Jae-hwa to understand how the resale sector stands to benefit.
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Is It Time for Supreme to Sell Out?
Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.
Is It Time for Supreme to Sell Out?
Supreme’s adherence to its business model of drops and scarcity might now be constraining its growth rather than driving it. It might be the moment for the streetwear pioneer to give in and go fully mass-market.
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
Is Dupe Culture Out of Control?
The widespread availability and acceptance of dupes has cracked open access to products and trends for wider audiences. It’s also made doing business more complicated for many independent designers.
How to Sell Inclusive Sizing in the Age of Ozempic
Offering sizes 00 to 40, DTC brand Universal Standard has seen continued demand for plus-size products despite the ubiquity of weight-loss drugs. Now, the New York-based label is taking on new markets through a series of travelling trunk shows, no stores needed.
How to Sell Inclusive Sizing in the Age of Ozempic
Offering sizes 00 to 40, DTC brand Universal Standard has seen continued demand for plus-size products despite the ubiquity of weight-loss drugs. Now, the New York-based label is taking on new markets through a series of travelling trunk shows, no stores needed.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.