Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.
Victoria’s Secret Returns to the Runway
Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
Why Men’s Retail Is Booming in Manhattan
Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.
How Zac Posen is Reenergising Gap Inc. | The BoF Podcast
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.
How Zac Posen is Reenergising Gap Inc. | The BoF Podcast
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.
How Brands Make the Most of Sample Sales
The role of sample sales is evolving from discreet inventory clearances to prominent marketing events, as brands leverage social media and enhanced experiences to engage a wider audience and generate sales.
How Brands Make the Most of Sample Sales
The role of sample sales is evolving from discreet inventory clearances to prominent marketing events, as brands leverage social media and enhanced experiences to engage a wider audience and generate sales.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
BoF and Lyst Connect New York’s ‘Power Brand’ Community
Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.
The Glory Days of the Pop-Up Store Are Over. What’s Next?
Rising rents and low vacancy rates have made it prohibitively expensive for many emerging brands to open retail locations — even temporary ones. Scrappy companies have found creative, low-cost ways to reach their consumers, from hotel partnerships and trunk shows to activations on college campuses.
The Glory Days of the Pop-Up Store Are Over. What’s Next?
Rising rents and low vacancy rates have made it prohibitively expensive for many emerging brands to open retail locations — even temporary ones. Scrappy companies have found creative, low-cost ways to reach their consumers, from hotel partnerships and trunk shows to activations on college campuses.
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Why Mytheresa Bought Yoox-Net-a-Porter
The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.
Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal
Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.
Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal
Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.
Samuel Ross’ Next Move: A Line ‘Engineered by Zara’
After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision.
Samuel Ross’ Next Move: A Line ‘Engineered by Zara’
After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision.
This Week: The Holiday Shopping Season Begins
Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.
This Week: The Holiday Shopping Season Begins
Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.
The Gap Comeback That’s Actually Working
Gap Inc. has been trying to turn things around for two decades. Now, seven months into designer and BoF 500 member Zac Posen’s tenure as creative lead, there’s early evidence that his efforts to re-energise the company’s flagship brand are delivering results.
The Gap Comeback That’s Actually Working
Gap Inc. has been trying to turn things around for two decades. Now, seven months into designer and BoF 500 member Zac Posen’s tenure as creative lead, there’s early evidence that his efforts to re-energise the company’s flagship brand are delivering results.
How the US Port Strike Will Impact Fashion
Following the closing of ports on the East and Gulf coasts, which accounts for more than 50 percent of apparel and accessories imported in the US, retailers are left to figure out how to get their goods to their stores and customers ahead of the busiest time of year.
How the US Port Strike Will Impact Fashion
Following the closing of ports on the East and Gulf coasts, which accounts for more than 50 percent of apparel and accessories imported in the US, retailers are left to figure out how to get their goods to their stores and customers ahead of the busiest time of year.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.