Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
A Death Blow for Dupe Culture, Deferred
President Trump’s ruling this week to end the de minimis tax loophole could be a bust for Shein and Temu, but a boon for all the mid-priced brands they’ve ripped off over the years.
A Death Blow for Dupe Culture, Deferred
President Trump’s ruling this week to end the de minimis tax loophole could be a bust for Shein and Temu, but a boon for all the mid-priced brands they’ve ripped off over the years.
Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.
Nike CEO’s Turnaround Plan Began With Call to NFL’s Roger Goodell
Nike CEO Elliott Hill secured an extension of the company’s critical licensing deal with the NFL through 2038, strengthening both brands' global ambitions as they collaborate on expanding football’s reach.
How BAPE Kept Its Cool for Decades
By staying true to its DNA, A Bathing Ape has managed to maintain its pull on shoppers even as it’s evolved from a cult streetwear label into a mainstream brand with a global footprint. Now it’s eyeing expansion in the US.
How BAPE Kept Its Cool for Decades
By staying true to its DNA, A Bathing Ape has managed to maintain its pull on shoppers even as it’s evolved from a cult streetwear label into a mainstream brand with a global footprint. Now it’s eyeing expansion in the US.
Shein, Temu, Amazon Haul Set for Price Hikes in the US
Prices for the low-cost retailers’ assortments are expected to rise for US consumers after President Trump ended a key trade loophole that allowed low-value packages from China to enter the the country duty-free.
Shein, Temu, Amazon Haul Set for Price Hikes in the US
Prices for the low-cost retailers’ assortments are expected to rise for US consumers after President Trump ended a key trade loophole that allowed low-value packages from China to enter the the country duty-free.
Fashion’s M&A Market is Heating Up | The Debrief
The Debrief unpacks the forces driving new deals, which brands could be next, and what buyers are looking for in 2025.
Fashion’s M&A Market is Heating Up | The Debrief
The Debrief unpacks the forces driving new deals, which brands could be next, and what buyers are looking for in 2025.
Trump’s Tariffs, Explained in 4 Charts
Uncertainty around the rollout of the tariffs — how long they’ll last and whether more are in the works — complicates the fashion industry’s ability to adjust to the new reality.
Trump’s Tariffs, Explained in 4 Charts
Uncertainty around the rollout of the tariffs — how long they’ll last and whether more are in the works — complicates the fashion industry’s ability to adjust to the new reality.
Jenni Kayne Wants to Be the Californian Ralph Lauren
The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Jenni Kayne Wants to Be the Californian Ralph Lauren
The 23-year-old brand is evolving into a true lifestyle label, offering fashion, homewares and most recently, beauty, selling a relaxed ideal of West Coast allure.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
Aritzia: Redefining Shopping One Store at a Time
Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
The Live Shopping Boom Doesn’t Stop with TikTok
TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents
As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.
Decoding Fashion and Retail Priorities With BoF and Shopify
Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.
Decoding Fashion and Retail Priorities With BoF and Shopify
Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.