Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Will the End of De Minimis Kill the Shein Haul?
As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
Will the End of De Minimis Kill the Shein Haul?
As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks
International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.
As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks
International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.
Topshop to Return to High Street With Outlets in Other Retailers’ Stores
The UK fashion retailer said it had already signed deals with retail partners and was seeking more, with no current plans for a standalone location.
Topshop to Return to High Street With Outlets in Other Retailers’ Stores
The UK fashion retailer said it had already signed deals with retail partners and was seeking more, with no current plans for a standalone location.
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Exclusive: Inside Adidas’ Running Strategy
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
‘They Played Us’: Forever 21 Vendors Scorn Retailer’s Bankruptcy
Several vendors are alleging the fast-fashion brand’s US operator requested heavy discounts on orders and took delivery of shipments shortly before filing for bankruptcy without disclosing its plans to reorganise.
‘They Played Us’: Forever 21 Vendors Scorn Retailer’s Bankruptcy
Several vendors are alleging the fast-fashion brand’s US operator requested heavy discounts on orders and took delivery of shipments shortly before filing for bankruptcy without disclosing its plans to reorganise.
Trump’s Trade War Is Reshaping Shipping Routes
For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.
Trump’s Trade War Is Reshaping Shipping Routes
For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.
Explainer: What the US-China Trade War Means for Fashion
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
Explainer: What the US-China Trade War Means for Fashion
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
Can Tariffs Really Revive ‘Made in USA’ Fashion? | The Debrief
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
Can Tariffs Really Revive ‘Made in USA’ Fashion? | The Debrief
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
What Happened to the High Heel?
Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.
What Happened to the High Heel?
Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
Price Hike on Shein? How Trump Tariffs Could Shift the US’s Love of Fast Fashion
The ending of the de minimis loophole on cheap goods from China may push consumers to seek other alternatives like secondhand shopping.
Price Hike on Shein? How Trump Tariffs Could Shift the US’s Love of Fast Fashion
The ending of the de minimis loophole on cheap goods from China may push consumers to seek other alternatives like secondhand shopping.
Lacoste Ups Its US Ambitions With New York Flagship
The new store is part of a plan to fuel sales growth in the US, a key market for its tennis-centric sportswear. But Lacoste faces new headwinds, including Trump’s tariffs, new levels of US uncertainty and increased competition for prime tennis positioning.
Lacoste Ups Its US Ambitions With New York Flagship
The new store is part of a plan to fuel sales growth in the US, a key market for its tennis-centric sportswear. But Lacoste faces new headwinds, including Trump’s tariffs, new levels of US uncertainty and increased competition for prime tennis positioning.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.