Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
Reformation Launches First Full Jewellery Line
The LA-based brand is expanding into demi-fine jewellery, the latest step in its bid to capture a bigger share of its customers’ closets.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
How Y2K Teen Brands Are Winning in the TikTok Era
Legacy retailers like Hollister and Pacsun are finding strong momentum with Gen-Z by doubling down on activations that deliver utility, community and social media shareability.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Are US Fashion Brands at Risk of Growing Anti-American Backlash Over Trump Policies?
Any sign of an anti-Americanism trend would cause a headache for an industry benefiting from the popularity of Americana and preppy looks.
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
American Eagle Is Sticking With Sydney Sweeney
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
American Eagle Is Sticking With Sydney Sweeney
The retailer plans to capitalise on the buzz around its Sydney Sweeney and Travis Kelce campaigns for the rest of the year. “This is a moment to take big swings,” said CMO Craig Brommers.
Vivrelle Plots Retail Expansion With SoHo Pop-Up
Fresh off a $62 million Series C and fuelled by the price-conscious luxury consumer, the accessories rental startup is teaming up with Revolve on a SoHo pop-up, marking the next phase of its brick-and-mortar strategy.
Vivrelle Plots Retail Expansion With SoHo Pop-Up
Fresh off a $62 million Series C and fuelled by the price-conscious luxury consumer, the accessories rental startup is teaming up with Revolve on a SoHo pop-up, marking the next phase of its brick-and-mortar strategy.
What Went Wrong at Ssense | The Debrief
Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.
What Went Wrong at Ssense | The Debrief
Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.
John Lewis Targets Gen-Z With Topshop Revival Tie-Up
The department store operator will host Topshop in 32 of its 36 stores from February as the clothing brand’s only national stockist on UK high streets, in a drive to attract younger shoppers and their mothers.
John Lewis Targets Gen-Z With Topshop Revival Tie-Up
The department store operator will host Topshop in 32 of its 36 stores from February as the clothing brand’s only national stockist on UK high streets, in a drive to attract younger shoppers and their mothers.
Klarna, Backers Seek $1.27 Billion in IPO After Tariff Pause
The US IPO market is poised to continue a hot streak of recent activity into the coming months.
Klarna, Backers Seek $1.27 Billion in IPO After Tariff Pause
The US IPO market is poised to continue a hot streak of recent activity into the coming months.
This Week: Back to School for American Teens, Back to Work for European Luxury
For the first time in a while, kids will be wearing something other than Nikes when they arrive back on campus.
This Week: Back to School for American Teens, Back to Work for European Luxury
For the first time in a while, kids will be wearing something other than Nikes when they arrive back on campus.
How the End of the De Minimis Exemption Will Impact US Shoppers and Businesses
The Trump administration has ended duty-free imports for packages under $800, known as the de minimis exemption, likely leading to higher costs for US consumers as businesses increase prices.
How the End of the De Minimis Exemption Will Impact US Shoppers and Businesses
The Trump administration has ended duty-free imports for packages under $800, known as the de minimis exemption, likely leading to higher costs for US consumers as businesses increase prices.
Ssense: What Went Wrong
Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.
Ssense: What Went Wrong
Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.