Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Retail
Analysis and advice from the front lines of the retail transformation.
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Can Kim Kardashian Conquer Activewear?
The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Trump’s New H-1B Visa Fee Will Cost Fashion, Too
A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.
Trump’s New H-1B Visa Fee Will Cost Fashion, Too
A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.
Exclusive: Madhappy Talks International Expansion and Marni Collaboration
Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.
Exclusive: Madhappy Talks International Expansion and Marni Collaboration
Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.
What the Cowboy Boot Boom Says About America
The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.
What the Cowboy Boot Boom Says About America
The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.
Can a Store Ever Be a ‘Third Place?’
From listening bars to in-store cafés, brands are reimagining stores as gathering spots. But whether these commerce-driven hangouts can foster true community is still up for debate.
Can a Store Ever Be a ‘Third Place?’
From listening bars to in-store cafés, brands are reimagining stores as gathering spots. But whether these commerce-driven hangouts can foster true community is still up for debate.
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
How Frey Group Is Capturing the European Outlet Shopping Opportunity
As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.
‘A Paroxysm of Disposability’: France’s Distaste for Shein’s Ultra-Fast Fashion
A Change.org petition to ban Shein in France has surpassed 270,000 signatures.
‘A Paroxysm of Disposability’: France’s Distaste for Shein’s Ultra-Fast Fashion
A Change.org petition to ban Shein in France has surpassed 270,000 signatures.
Zara’s Cut-Price Sister Brand Lefties to Rival Primark on UK High Street
Zara owner Inditex SA is planning to launch its ultra-low-cost chain Lefties in the UK in 2026, posing a significant competitive threat to Primark, the current market leader.
Zara’s Cut-Price Sister Brand Lefties to Rival Primark on UK High Street
Zara owner Inditex SA is planning to launch its ultra-low-cost chain Lefties in the UK in 2026, posing a significant competitive threat to Primark, the current market leader.
Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent
In his first interview since taking over as CEO, Wilfried Atzert opens up about his rise from the shop floor to the top job, and his plans to grow the brand without losing its underground credibility.
Exclusive: The Inside Story of Carhartt WIP’s Fashion Ascent
In his first interview since taking over as CEO, Wilfried Atzert opens up about his rise from the shop floor to the top job, and his plans to grow the brand without losing its underground credibility.
Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.
Amazon to Pay $2.5 Billion to Settle FTC Lawsuit Over Prime ‘Subscription Traps’
The e-commerce giant is also facing a separate case brought by the FTC that the company built and maintained an illegal monopoly.
Stone Island’s CEO Details New Store Design and Expansion Plans
The luxury Italian sportswear label is revamping stores in key US cities, as it looks to return to growth.
Stone Island’s CEO Details New Store Design and Expansion Plans
The luxury Italian sportswear label is revamping stores in key US cities, as it looks to return to growth.
Ssense Founders Join Sale Process for Troubled Retailer
Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.
Ssense Founders Join Sale Process for Troubled Retailer
Rami Atallah, chief executive of the embattled e-tailer, told employees on Sep. 17 that the company is set to be sold in early October, and announced a new round of layoffs.
THE NEWS IN BRIEF
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
Ross Stores Forecasts Annual Sales Above Estimates on Resilient Demand for Discounted Apparel
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
Abercrombie & Fitch Forecasts Muted Annual Sales Amid Tariff Uncertainty
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
EBay Is Laying Off About 800 Workers
The cuts affect roughly 6 percent of the company’s global workforce and comes a week after it said it would acquire Depop.
Steven Madden Yanked Guidance After Supreme Court Tariff Ruling
Chief executive Edward Rosenfeld told analysts the sudden change in trade policy makes it difficult to calculate the cost of tariffs in the coming months.