Sports
Tapping the Men’s Wellness Opportunity
Men are showing a growing interest in meditation, yoga and supplements. Sports brands were slow to pick up on the trend, but are starting to realise that wellness isn't just for women.
Tapping the Men’s Wellness Opportunity
Men are showing a growing interest in meditation, yoga and supplements. Sports brands were slow to pick up on the trend, but are starting to realise that wellness isn't just for women.
Ben Sherman Scores Olympic Deal
The heritage brand, famously worn by rock stars from The Who to Oasis, is to design looks for British athletes at the 2020 Tokyo Olympic Games.
Ben Sherman Scores Olympic Deal
The heritage brand, famously worn by rock stars from The Who to Oasis, is to design looks for British athletes at the 2020 Tokyo Olympic Games.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
Puma Poaches Manchester City Kit Deal From Nike
The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.
Puma Poaches Manchester City Kit Deal From Nike
The deal, which Puma calls its 'largest' ever, will bolster Puma’s current roster of soccer teams, which includes Borussia Dortmund, AC Milan, Arsenal and Olympique Marseille.
Nike Lands Major League Baseball Jersey Rights in 10-Year Deal
The licensing deal originally awarded to rival Under Armour in 2016.
Nike Lands Major League Baseball Jersey Rights in 10-Year Deal
The licensing deal originally awarded to rival Under Armour in 2016.
Asian Retail Giants Team With Austrian Investor Benko
The new deal will help Benko expand his online sports retail business in Asia before the 2020 Olympics in Tokyo.
Asian Retail Giants Team With Austrian Investor Benko
The new deal will help Benko expand his online sports retail business in Asia before the 2020 Olympics in Tokyo.