The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.
Influencer marketing is bigger than ever, but it’s also become more complex as the number of creators multiplies, consumers grow more resistant to blatant ads, platforms like Substack gain traction and new tools for tracking performance appear. Fashion brands need to update their strategies.
With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.
With influencer marketing sector expected to hit $44 billion this year, The Business of Fashion is looking deeper at this rapidly changing industry with a special package on the stakes it’s facing today.
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
ADVERTISEMENT
The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but their popularity may be fleeting.
The craze over Pop Mart’s toys speaks to a desire for escapism and customisation during increasingly uncertain economic times — but their popularity may be fleeting.
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
ADVERTISEMENT
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
Presidential nominees Kamala Harris and Donald Trump are expected to flood social media with ads targeting undecided voters, prompting brands to double down on alternative marketing channels in the lead up to holiday season.
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
They can appear out of nowhere, abruptly send costs soaring and disappear just as quickly.
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.
Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.
The transaction gives FSI, a Milan-based private equity fund, a controlling share in the Italian luxury house, as more founder-owned brands turn to investors to fund growth and weather a tough global market.
Spend growth at off-price chains is among the strongest in retail, with gains across all income segments.
The retailer said it was accounting for the 15 percent tariff announced by US president Donald Trump after the Supreme Court struck down most of his earlier tariffs.
Melissa Sperau, formerly of Shiseido, will join the US prestige cosmetics maker effective March 6.