Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
How to Unlock Growth Through Underserved Marketing Channels
Marketers are now expected to balance reach, relevance and performance across a growing array of platforms. BoF’s latest knowledge paper, in partnership with Ekimetrics, explores how to measure them effectively.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
The CMO Brief: What’s Driving Results in Fashion and Beauty Marketing
In an era of channel fragmentation, evolving KPIs and data constraints, fashion and beauty’s marketing leaders are confronting a new market reality. BoF's latest knowledge report, in partnership with Ekimetrics, explores how they are redefining performance, reallocating investment and driving growth across the entire funnel.
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
Riding a Wave of Growth, Anthropologie Launches Its Biggest Celeb Campaign Yet
Featuring ‘Riverdale’ star Camila Mendes, the ad marks the first big moment for the retailer under a new chief marketing officer.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
What Taylor Swift and Travis Kelce’s Engagement Means for Fashion
Donald Trump’s MAGA movement has become synonymous with traditional displays of American patriotism — but the engagement of America’s so-called “royal couple” serves as a reminder that there’s still a way for fashion to embrace Americana branding.
Fashion Keeps Betting on K-Pop
Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.
Fashion Keeps Betting on K-Pop
Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.
Pandora’s Latest Plan to Charm Gen-Z
Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller
Pandora’s Latest Plan to Charm Gen-Z
Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller
With Katseye, Gap Lands Its Most Viral Ad Yet
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.
With Katseye, Gap Lands Its Most Viral Ad Yet
The girl group-starred spot, focusing on the brand’s denim assortment, has been lauded online for its diversity and brand alignment. Its success feels especially striking on the heels of American Eagle’s recent controversy-addled Sydney Sweeney campaign.
UK Advertisers Warned to Avoid ‘Irresponsible’ Images of Thin-Looking Models
Guy Parker, CEO of the UK Advertising Standards Authority, said adverts where models appeared to present an unhealthy body image were ‘becoming more of an issue.’
UK Advertisers Warned to Avoid ‘Irresponsible’ Images of Thin-Looking Models
Guy Parker, CEO of the UK Advertising Standards Authority, said adverts where models appeared to present an unhealthy body image were ‘becoming more of an issue.’
From Critic to Craftsman: Tanner Leatherstein’s Next Chapter
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
From Critic to Craftsman: Tanner Leatherstein’s Next Chapter
The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Opinion: Revenge of the Girlbosses
A number of the “girlboss” founders are re-emerging in the business world, seemingly having shed their progressive political affiliations and focused on maintaining control of their ventures.
Opinion: Revenge of the Girlbosses
A number of the “girlboss” founders are re-emerging in the business world, seemingly having shed their progressive political affiliations and focused on maintaining control of their ventures.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.