Celebrity & Influencers
Harry Styles’ Pleasing to Launch Fragrance
In August, the brand began teasing the launch of its three upcoming scents, Closeness, Rivulets and Bright, Hot, with peel-off fragrance strip samples in customers’ e-commerce orders. The scents, which will launch in October, were made in partnership with natural fragrance maker Robertet.
Harry Styles’ Pleasing to Launch Fragrance
In August, the brand began teasing the launch of its three upcoming scents, Closeness, Rivulets and Bright, Hot, with peel-off fragrance strip samples in customers’ e-commerce orders. The scents, which will launch in October, were made in partnership with natural fragrance maker Robertet.
How Hollywood Stylists Can — and Just Might — Unionise
Strict labour laws in the US have long stood in the way of unionising efforts in creative industries like fashion. But in light of Hollywood’s historic strike and the ever-burgeoning gig economy, the tides may be shifting.
How Hollywood Stylists Can — and Just Might — Unionise
Strict labour laws in the US have long stood in the way of unionising efforts in creative industries like fashion. But in light of Hollywood’s historic strike and the ever-burgeoning gig economy, the tides may be shifting.
Why Luxury Brands Are Betting Big on Tennis
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
Why Luxury Brands Are Betting Big on Tennis
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
The PR Machines Building the Next Generation of ‘It Girls’
The girls we can’t stop talking about today have that it factor, but they also are armed with publicists and stylists curating their image.
The PR Machines Building the Next Generation of ‘It Girls’
The girls we can’t stop talking about today have that it factor, but they also are armed with publicists and stylists curating their image.
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
Can James Charles Win Back the Beauty Industry?
The beauty influencer is launching his own brand, Painted, part of a wider comeback effort after allegations of sexual harassment and racist tweets. But are consumers ready to forgive and forget?
Can James Charles Win Back the Beauty Industry?
The beauty influencer is launching his own brand, Painted, part of a wider comeback effort after allegations of sexual harassment and racist tweets. But are consumers ready to forgive and forget?
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry
High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
Unpacking Adidas’ Surprise Yeezy Coup
After severing ties with Ye, Adidas was left to deal with $1.3 billion worth of unsold merchandise, which it considered destroying but decided to sell instead, beginning with a first drop in May. That turned out to be the right decision.
The Makeup Artist At The Centre of Gen-Z
The “Euphoria” makeup style popularised by Donni Davy is the biggest trend beauty has seen since contouring. Now, her brand, Half Magic, is readying itself to take on cosmetics giants with an Ulta Beauty launch.
The Makeup Artist At The Centre of Gen-Z
The “Euphoria” makeup style popularised by Donni Davy is the biggest trend beauty has seen since contouring. Now, her brand, Half Magic, is readying itself to take on cosmetics giants with an Ulta Beauty launch.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.
Adidas Claims Ye Mishandled Over $100 Million Marketing Fund
The German apparel maker takes the hip hop artist formerly known as Kanye West to court, claiming Ye used marketing funds for unauthorised purposes.
How Selena Gomez Built Rare Beauty
The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.
How Selena Gomez Built Rare Beauty
The former Disney star’s brand has seen increasing popularity thanks to social media platforms like TikTok and Instagram.
Beauty TikTok’s Latest Obsessions: Filters Prove Their Relevance
Filters take centre stage on BeautyTok this week, namely the Age, Barbie and Celebrity Makeup Brands filters.
Beauty TikTok’s Latest Obsessions: Filters Prove Their Relevance
Filters take centre stage on BeautyTok this week, namely the Age, Barbie and Celebrity Makeup Brands filters.