Celebrity & Influencers
How TikTok’s ‘Mob Wives’ Are Fuelling the Resurgence in Fur
Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
How TikTok’s ‘Mob Wives’ Are Fuelling the Resurgence in Fur
Characterised by animal prints, heavy gold jewellery, glossy leather trousers, perfectly coiffed hair and a massive fur coat, the mob wives aesthetic is breathing new life into the fur industry.
Why the Stars Are Flocking to Floral on Red Carpets This Year
While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
Why the Stars Are Flocking to Floral on Red Carpets This Year
While flowers are a perennial favourite for fashion designers, this crop of red-carpet creations is unusually diverse.
Op-Ed | Have We Reached Peak Influencer?
Chiara Ferragni’s legal troubles and tainted image are a sign the pendulum is swinging from influencer-led marketing back to traditional media.
Op-Ed | Have We Reached Peak Influencer?
Chiara Ferragni’s legal troubles and tainted image are a sign the pendulum is swinging from influencer-led marketing back to traditional media.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
The Best of BoF 2023: Bold and Buzzy Brand Marketing
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
The Best of BoF 2023: Bold and Buzzy Brand Marketing
In the year of both Barbiecore and quiet luxury, brands balanced leaning into social media-fuelled phenonema while refocusing on the power of their own brands.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
BoF Masterclass | Fashion’s New Rules For Sports Marketing
Watch on demand a BoF Professional Masterclass that explores the topic in our Case Study, “Fashion’s New Rules For Sports Marketing.”
Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.
Why Luxury Brands Are Pivoting to Athletes
In the key China market, sports stars are an increasingly popular choice for luxury brands aiming to broaden their appeal while limiting their exposure to scandal-prone entertainers.
The App Betting Influencers Are the Future of E-Commerce
At LTKCon, founder Amber Venz Box laid out the influencer-monetisation company’s plans to continue growing its namesake app — and the industry at large.
The App Betting Influencers Are the Future of E-Commerce
At LTKCon, founder Amber Venz Box laid out the influencer-monetisation company’s plans to continue growing its namesake app — and the industry at large.
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.