Celebrity & Influencers
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
How Influencers Make Money | The Debrief
Executive editor Brian Baskin sits down with senior news and features editor Diana Pearl to discuss how today’s influencers are attempting to assert greater control over their content and revenue.
How Influencers Make Money | The Debrief
Executive editor Brian Baskin sits down with senior news and features editor Diana Pearl to discuss how today’s influencers are attempting to assert greater control over their content and revenue.
How Brands Use the Front Row to Mint the Next ‘It’ Item
More brands are dressing their VIP runway attendees in coordinating looks to propel focus on one particular item, in hopes of driving buzz — and sales.
How Brands Use the Front Row to Mint the Next ‘It’ Item
More brands are dressing their VIP runway attendees in coordinating looks to propel focus on one particular item, in hopes of driving buzz — and sales.
LTK Drops Lawsuit Against ShopMy
The suit, filed at the end of May, accused ShopMy of engaging in false advertising, trademark infringement and unfair competition.
LTK Drops Lawsuit Against ShopMy
The suit, filed at the end of May, accused ShopMy of engaging in false advertising, trademark infringement and unfair competition.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
Fashion Executives on Finding Brand Success on TikTok
This September, BoF and TikTok co-hosted an intimate roundtable with executives from the likes of TikTok, LVMH, Calvin Klein, Fendi, Tiffany & Co., Van Cleef & Arpels and E.l.f. Beauty, to discuss how brands can effectively build digital intimacy with their communities and drive commercial results.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
How to Work With Creators and Their Communities on TikTok
As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.
K-Pop Stars Become Models as Fashion Brands Eye Their Global Fanbase
An ever increasing number of luxury fashion houses are enlisting K-pop idols brand ambassadors as they seek to tap into their global followings and generate buzz beyond their markets.
K-Pop Stars Become Models as Fashion Brands Eye Their Global Fanbase
An ever increasing number of luxury fashion houses are enlisting K-pop idols brand ambassadors as they seek to tap into their global followings and generate buzz beyond their markets.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Why ‘Bad’ Style Can Be Good Business
The Olympics may have ended but a new sporting event has begun — the race to get to the bottom of Blake Lively’s curious fashion choices.
Why ‘Bad’ Style Can Be Good Business
The Olympics may have ended but a new sporting event has begun — the race to get to the bottom of Blake Lively’s curious fashion choices.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.