Celebrity & Influencers
The New Rules of Brand Ambassadorship
As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.
The New Rules of Brand Ambassadorship
As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
The Secret to Influencer Longevity
In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.
The Secret to Influencer Longevity
In an industry that’s constantly churning out a hot new follow, it’s a rare creator who can build a lasting career. Several who did tell BoF that consistency and authenticity was key – even as they hopped platforms and radically changed their content.
Influencer Brands Are Making a Comeback
After a few high-profile failures, influencer-founded brands faded from the spotlight at the start of the decade. Now, a new generation is rising — but is determined to chart a different course from its predecessors.
Influencer Brands Are Making a Comeback
After a few high-profile failures, influencer-founded brands faded from the spotlight at the start of the decade. Now, a new generation is rising — but is determined to chart a different course from its predecessors.
How Fashion Learned to Love The Real Housewives
Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.
How Fashion Learned to Love The Real Housewives
Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.
LTK Is Taking Its App Beyond Shopping
With pressure mounting from new competitors, influencer monetisation platform LTK is doubling down on its differentiating asset: Its signature app.
LTK Is Taking Its App Beyond Shopping
With pressure mounting from new competitors, influencer monetisation platform LTK is doubling down on its differentiating asset: Its signature app.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
The Decline and Fall of the Viral Microtrend
Fast spreading — and disappearing — online “microtrends” or “cores” have driven fashion conversation for young shoppers over the past few years. Now, the churn has started to slow.
The Decline and Fall of the Viral Microtrend
Fast spreading — and disappearing — online “microtrends” or “cores” have driven fashion conversation for young shoppers over the past few years. Now, the churn has started to slow.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
In 2024, fashion leaned heavily on cultural moments — especially anything to do with sports — to connect with cautious consumers.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
2024 Was the Year of Entertainment in Marketing
This year, brands aligned with major cultural events and viral trends in a bid to compete for consumer attention.
Why Influencer Gifting Made a Comeback in 2024
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement.
Why Influencer Gifting Made a Comeback in 2024
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for more organic product placement.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.
Levi’s Brings Bob Dylan’s Wardrobe to Life with ‘A Complete Unknown’ Collab
In addition to assisting with costumes for the film, the denim brand will also release a capsule collection inspired by actual Levi’s items worn by the musician in the 1960s.