Celebrity & Influencers
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
Examining 20 Years of Fashion’s Influencer Economy | The BoF Podcast
At BoF VOICES 2025, Susanna Lau, Bryan Yambao, Camille Charrière and Gstaad Guy reflect on finding their voices, speaking to their communities and how brands need to get out of the wider luxury malaise.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised her decision. But landing the star will likely still prove to be beneficial for the brand in the end.
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
Why There Are So Many Influencer Collaborations Right Now
It’s not just your imagination: a growing number of brands are rolling out product collaborations with influencers, hoping to tap their marketing prowess and give customers — both existing and new — a reason to shop.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
After a Scandal Nearly Derailed Her Brand, Matilda Djerf Reemerges
Twelve months after the Swedish influencer faced allegations of mistreating her employees, she’s opening a pop-up at the London department store, the brand’s first foray into wholesale.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Shifting Power Balance Between Influencers and Brands
Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.
The Shifting Power Balance Between Influencers and Brands
Neelam Ahooja’s open letter to The Row highlights how influencers are becoming less fearful of speaking out against the brands they work with.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation
The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.
Exclusive: Influencer Platform ShopMy Nabs $1.5 Billion Valuation
The fast-growing creator monetisation business raised $70 million in a funding round that included both heavyweight Silicon Valley funds and several social media stars, including Sofia Richie Grainge and Aimee Song.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign
In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.
Why Fashion and Television Are Cosier Than Ever
Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.
Why Fashion and Television Are Cosier Than Ever
Fashion’s budding love affair with TV was on full display at this year’s Emmy Awards, where brands large and small dressed the industry’s next crop of likely ambassadors.