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Watches

Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions

Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.

Louis Vuitton, Jean Arnault, and Big Watchmaking Ambitions

Can luxury fashion’s biggest brand become a fine watchmaking powerhouse? Jean Arnault is betting on the relaunched Tambour model to lead a push upmarket.


Frédéric Arnault’s TAG Heuer ‘Transformation’

The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.

Frédéric Arnault’s TAG Heuer ‘Transformation’

The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.


Bulgari CEO: ‘Less But Better’ Driving Luxury Growth

The LVMH brand is recording ‘more than double digit’ growth, generated by ‘natural upselling requested by clients,’ said chief executive Jean-Christophe Babin in an exclusive interview with BoF.

Bulgari CEO: ‘Less But Better’ Driving Luxury Growth

The LVMH brand is recording ‘more than double digit’ growth, generated by ‘natural upselling requested by clients,’ said chief executive Jean-Christophe Babin in an exclusive interview with BoF.


Audemars Piguet Names Ilaria Resta as New CEO

The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.

Audemars Piguet Names Ilaria Resta as New CEO

The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.


Higher Values, Lower Volumes: The New Shape of the Watch Sector

In luxury watches, revenues are up but volumes are down, creating new winners, losers, opportunities and threats, writes Robin Swithinbank.

Higher Values, Lower Volumes: The New Shape of the Watch Sector

In luxury watches, revenues are up but volumes are down, creating new winners, losers, opportunities and threats, writes Robin Swithinbank.


How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.

How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.