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Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.

Dior: Can A Couture Giant Sell $8,500 Watches to Men?

Christian Dior Couture hopes to reinvigorate its watch division by relaunching its early 2000s Chiffre Rouge line — this time with fancier complications and a price to match.


Richemont Shares Surge As Demand for Cartier, Van Cleef Boosts Holiday Sales

Sales rose 8 percent year-on-year for the three months ending December 2023 to €5.6 billion, beating analyst expectations.

Richemont Shares Surge As Demand for Cartier, Van Cleef Boosts Holiday Sales

Sales rose 8 percent year-on-year for the three months ending December 2023 to €5.6 billion, beating analyst expectations.


The Best of BoF 2023: The Year Luxury Outgrew Fashion

With global demand in flux, brands ramped up their presence at concert tours, Formula One races, tennis championships and more. New creative directors debuted at Louis Vuitton, Gucci, Burberry and Tom Ford.

The Best of BoF 2023: The Year Luxury Outgrew Fashion

With global demand in flux, brands ramped up their presence at concert tours, Formula One races, tennis championships and more. New creative directors debuted at Louis Vuitton, Gucci, Burberry and Tom Ford.


Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

Audemars Piguet Launches Collab with Travis Scott in Latest Culture Play

In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.


Richemont Sees Growth Easing as Economic Worries Rise

Shares in the Cartier-owner fell 6 percent after first-half profits missed forecasts.

Richemont Sees Growth Easing as Economic Worries Rise

Shares in the Cartier-owner fell 6 percent after first-half profits missed forecasts.


The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.

The DTC Watch Brands With Luxury Ambitions

Timepiece start-ups like Baltic, which went from Kickstarter campaign to producing $50K collector grade watches, and Christopher Ward, who is on track to reach $40 million in sales this year, are leveraging collector communities and innovation to take on high luxury watchmaking.


After Decades of Masculine Marketing, Breitling Tries Talking to Women

With a new campaign fronted by Charlize Theron, the watch brand is deepening its connection with a group it’s still relatively new to: female consumers.

After Decades of Masculine Marketing, Breitling Tries Talking to Women

With a new campaign fronted by Charlize Theron, the watch brand is deepening its connection with a group it’s still relatively new to: female consumers.


Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.

Audemars Piguet CEO Expects to Exit Watchmaker With Record Sales

Strong demand for the Swiss luxury watch brand’s pricey timepieces has put sales on track to hit fresh highs.


Inside the Changing Landscape of Swiss Watch Fairs

At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.

Inside the Changing Landscape of Swiss Watch Fairs

At Geneva Watch Days 2023, CEOs of Bulgari and Breitling fuelled the fire of an ongoing rivalry with Watches and Wonders. The comments come as Swiss watchmaking’s calendar fills up with more events both in Switzerland and abroad.


How Richard Mille Became the Cult Watch Brand of the Ultra-Rich

The timepieces priced above $250,000 signal a very specific kind of status.

How Richard Mille Became the Cult Watch Brand of the Ultra-Rich

The timepieces priced above $250,000 signal a very specific kind of status.


From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?

From Jay-Z to the White Party: How Culture Drives the Swiss Watch Industry

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?


Can Switzerland’s Third-Largest Watch Brand Continue To Rise?

Omega’s sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said. But aggressive price hikes, step-and-repeat marketing and an authenticity scandal could challenge the Swatch-owned brand’s ascent.

Can Switzerland’s Third-Largest Watch Brand Continue To Rise?

Omega’s sales have recovered and surpassed pre-Covid levels, CEO Raynald Aeschlimann said. But aggressive price hikes, step-and-repeat marketing and an authenticity scandal could challenge the Swatch-owned brand’s ascent.