Skip to main content

Watches

Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

Swatch Group CEO Nick Hayek has front-loaded shipments to the US, is targeting American shoppers as they travel abroad and has raised its prices as it grapples with a new 39 percent US tariff on Swiss-made products.

Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

Swatch Group CEO Nick Hayek has front-loaded shipments to the US, is targeting American shoppers as they travel abroad and has raised its prices as it grapples with a new 39 percent US tariff on Swiss-made products.


Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.

Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking

As the luxury watch sector experiences shifting consumer preferences and market contraction, brands are seeking new paths to relevance and growth. Here, BoF speaks with Benjamin Arabo, chief executive officer of Jacob & Co., to understand how the American company is evolving its efforts to disrupt traditional watchmaking.


This Week: Can Richemont Keep the Jewellery Boom Going?

The Swiss owner of Cartier, Van Cleef & Arpels and other brands has avoided the luxury slump. Sluggish watch sales and local competition in China threaten to spoil the party.

This Week: Can Richemont Keep the Jewellery Boom Going?

The Swiss owner of Cartier, Van Cleef & Arpels and other brands has avoided the luxury slump. Sluggish watch sales and local competition in China threaten to spoil the party.


A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales

From Tiffany blue to Barbie pink, distinctive colours are driving consumer interest in a slowing watch market, helping industry giants like Rolex and startups like Norqain alike court new buyers — especially younger collectors and women.

A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales

From Tiffany blue to Barbie pink, distinctive colours are driving consumer interest in a slowing watch market, helping industry giants like Rolex and startups like Norqain alike court new buyers — especially younger collectors and women.


Swiss Watchmakers Battle for Their Future

The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.

Swiss Watchmakers Battle for Their Future

The sector is facing double-digit sales declines and a crisis of relevance. ‘A watch has become a cultural object of sophistication… but culture has to constantly reinvent, otherwise it can disappear,’ said former Cartier boss Cyrille Vigneron.


Is the Secondary Watch Market Turning a Corner?

After three years of declines, prices of pre-owned watches appear to have bottomed out.

Is the Secondary Watch Market Turning a Corner?

After three years of declines, prices of pre-owned watches appear to have bottomed out.


How to Revive a Sleeping Beauty Watch Brand

A group of investors is reviving has 'resurrected' the Danish watch company Urban Jürgensen, a 250-year-old name revered by connoisseurs but largely unknown outside that bubble.

How to Revive a Sleeping Beauty Watch Brand

A group of investors is reviving has 'resurrected' the Danish watch company Urban Jürgensen, a 250-year-old name revered by connoisseurs but largely unknown outside that bubble.


Can Swiss Watches Compete on Value?

The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.

Can Swiss Watches Compete on Value?

The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.


Behind-the-Scenes at Watches and Wonders Geneva

CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo.

Behind-the-Scenes at Watches and Wonders Geneva

CEOs of the Geneva watch fair’s organising foundation, LVMH’s watchmaking division, Piaget and Breitling sound off on the latest edition. Bulgari has entered the fold, but Breitling, Audemars Piguet and Swatch continued to snub the expo.


How Rolex Makes a New Watch

Inside the painstaking design and development of the brand’s new Oyster Perpetual Land-Dweller.

How Rolex Makes a New Watch

Inside the painstaking design and development of the brand’s new Oyster Perpetual Land-Dweller.


Can Breitling Revitalise Watchmaking’s Troubled Middle Market?

The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.

Can Breitling Revitalise Watchmaking’s Troubled Middle Market?

The Swiss brand revealed a new collection fronted by Austin Butler and priced from $5,600 — considered a competitive price point for watches with in-house mechanical movements — as well as relaunching the Gallet brand with watches to be priced from $3,300. The moves defy the industry’s recent focus on top-end launches.


Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch

Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.

Richard Mille and Ferrari Bucked Luxury’s Slowdown. Now They’re Releasing a $1.5 Million Watch

Swiss watchmaker Richard Mille is renewing its deal with Ferrari and its F1 team. Limited quantities and savvy marketing plays have helped the brand build a $1.7 billion business—and steer clear of a downturn plaguing the luxury watch sector.