Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last
A surge in exports in July should shield Swiss watch brands from the full impact of a new 39 percent U.S. tariff

Amid a global downturn, the Middle East is emerging as the watch industry’s most promising frontier. But questions over tariffs, inventories and the relevance of blockbuster fairs persist. At Dubai Watch Week, Robin Swithinbank took the temperature, speaking to the CEOs of Audemars Piguet, Breitling, Chopard, LVMH’s Hublot and more.

Amid a global downturn, the Middle East is emerging as the watch industry’s most promising frontier. But questions over tariffs, inventories and the relevance of blockbuster fairs persist. At Dubai Watch Week, Robin Swithinbank took the temperature, speaking to the CEOs of Audemars Piguet, Breitling, Chopard, LVMH’s Hublot and more.

Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch.

Marc Hayek, Blancpain’s CEO and a member of the family that controls Swatch Group, warns aggressive price hikes at Omega, Longines and more are undermining performance even as his own brand seeks to get back in the conversation with a $2 million dollar watch.

In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.

In a rare public appearance, CEO Jean-Frédéric Dufour reaffirmed the brand’s wholesale model and urged unity as Swiss watchmakers battle a market downturn.

The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.

The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.

The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.

The companies are releasing a co-branded smartwatch and running shoe as they look to burnish their high-performance credentials.

Switzerland has offered to invest in the US gold-refining industry, as part of its efforts to persuade the Trump administration to lower the 39 percent import tariff imposed last month.

Switzerland has offered to invest in the US gold-refining industry, as part of its efforts to persuade the Trump administration to lower the 39 percent import tariff imposed last month.

The Swiss watchmaker, which grew 12 sales percent in the year to August, will exhibit at Watches and Wonders Geneva next spring, chief executive Ilaria Resta said in a wide-ranging interview.

The Swiss watchmaker, which grew 12 sales percent in the year to August, will exhibit at Watches and Wonders Geneva next spring, chief executive Ilaria Resta said in a wide-ranging interview.

Chief executives said they planned to raise prices while cutting margins.

Chief executives said they planned to raise prices while cutting margins.

The American watch brand has launched a campaign to encourage its Swiss rivals to consider manufacturing in the US in the face of steep tariffs.

The American watch brand has launched a campaign to encourage its Swiss rivals to consider manufacturing in the US in the face of steep tariffs.

At the US Open, global names like Audemars Piguet and Miu Miu and niche players like Gerald Charles and Norqain are all betting on tennis as a showcase for brand prestige — despite Rolex’s ever-increasing dominance in the sport.

At the US Open, global names like Audemars Piguet and Miu Miu and niche players like Gerald Charles and Norqain are all betting on tennis as a showcase for brand prestige — despite Rolex’s ever-increasing dominance in the sport.

The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.

The Swiss watch giant is under fire for an ad depicting an Asian model pulling their eyes into slits — sparking outrage in China, its biggest market. The backlash comes as tariffs, a strong franc and weak demand weigh on the watch industry like rarely before.

This week, President Trump’s tariff on Switzerland went into effect, landing levies of 39 percent on every watch the country exports to the US. For some Swiss watchmakers, the threat is existential.

This week, President Trump’s tariff on Switzerland went into effect, landing levies of 39 percent on every watch the country exports to the US. For some Swiss watchmakers, the threat is existential.
A surge in exports in July should shield Swiss watch brands from the full impact of a new 39 percent U.S. tariff
LVMH has appointed Jean-Christophe Babin to the helm of LVMH Watches, succeeding LVMH-scion Frédéric Arnault, the group announced in a statement on Friday. The role oversees LVMH’s watch brands TAG Heuer, Hublot, and Zenith. Babin will maintain his position as CEO of Bulgari.
Rolex was fined about $100 million by France’s antitrust agency for pursuing an illegal decade-long crackdown on distributors selling the Swiss firm’s luxury watches online.